This article talks about the two types of web analytics in Digital Marketing…
Web analytics can be seen as the process of analyzing a particular website. This analysis is to help the webmaster discover issues with the website. This will allow him to take appropriate measures to correct the errors.
In many of my previous articles, I have talked much about the concept of web analytics as well as how understanding it can help the organization to improve customer loyalty. In this article, I want to quickly talk about two types of web analytics that we have in Digital marketing. Follow me as we look at that together in this article.
Off-site web analytics
First and foremost, we need to look at Off-site web analytics. This is been done by third party. In offline analytics, everything about the website is been analyzed whether you are the one that owns it or not.
This include the number of visitors visiting the website. The average revenue generated on the website among others. All these are part and parcel of offline analytics for a website.
On- site web analytics
When you are doing on site analytics, you are measuring the behavior of customer while they are carrying out activities on your website.
The activities of the visitors are measured through the use of plugins. This at times is only available to those that have administrative access to the website.
Web analytics is something that should be carried out on regular basis.
Performing web analytics allow you to satisfy your readers and retain them on your website. This will assist in taking decisions that will help a website to rank higher in search engines.
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