In carrying out Search Engine Optimization, one thing that you cannot take out is the use of Keywords. Keywords help you to read the mind of the searcher, and come up with articles that will come up when a particular subject matter is been searched. In this article, I want to quickly look at three type of keywords types that you can adopt for a good search engine optimization.
#1: EXACT MATCH
As a content writer, when you target exact match keyword, that means each of the words must match before your article can come up on the list. This is always denoted by making use of brackets after the keyword is been entered. e.g [Pharmacist].
#2: PHRASE MATCH
When you target phrase match in search engine optimization, you are targeting searches where the word is present. It is always denoted by double Quotes “ Search Engine Optimization” will trigger whenever we have words like search engine optimization techniques or any other phrase that goes along that line.
#3: BROAD MATCH
This targets broad matches which might be related to a keyword.
By default, match type is broad when using this type of keyword. E.g Doctor will trigger when a user searches for Best Doctor, Vetenary Doctor, and Resident Doctors e.t.c
You have to be very careful when using broad matches because it can show ads where it does not supposed to show.
In order to address that we can make use of Broad match modifier.
It is always denoted by making use of a + sign. Use of +Best Doctor will trigger if both best and Doctor is present in the search.
You should also know that the order of keyword is not important when you are using this type of keyword.
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