Examining multi channel strategy in CRM
MULTI-CHANNEL STRATEGY OBJECTIVES OF THIS ARTICLE At the end of this lesson, readers should be able to: Explain what Multi-Channel strategy is Knows the three phases of Multi-Channel… Read more »
Tag: customer relationship
A closer look at customer channel evolution in CRM
CUSTOMER CHANNEL EVOLUTION If an organisation opens its office, there are three basic ways through which their customers can reach them. These includes: coming to the branch office, through telephone… Read more »
Making customer-centric enterprise exceptional
Here are the unique practices that make customer-centric enterprise exceptional… Are you a Nigerian? What I am about to say will not be too strange to you if you are… Read more »
Analytical Customer Relationship management
Let’s take a closer look at Analytical Customer Relationship Management… According to SAP, Analytical Customer Relationship Management is a consistent suite of applications that help you to measure,… Read more »