Here are some of the facts that you should know about using social media outreach to gain backlinks.
1. Social media outreach
Share your content on social media, promote it on Facebook, Twitter, Linkedin, comment relevant posts and create connections. I love these 4 powerful social media outreach tactics.
Sharing buttons and widgets. You can’t skip them on your website. Besides sharing your content via social networks, people can place your widgets on their sites and link back to you.
AddThis is a useful plugin in which you can track the results of the social engagement of your website.
Give your users an opportunity to access exclusive materials, bonuses or discounts by asking them to share your website. Motivate them to share your stuff. We use Social Locker.
Join Quora, Reddit, StackExchange, and others to ask and answer related questions. Be careful, these forums usually have strict spam rules and are full of professionals, so you can suddenly get banned. It happened to me as well. I should have read this guide before.
The most important things to keep in mind:
- Prepare your submission, don’t just copy the text from your blog post
- Personalize it according to readers’ preferences
- Make sure the link is relevant so it’s not obvious you’re doing a self-promotion
- Reply to comments
Forums, Q&A sites, content aggregators, etc. You can add the link there, but keep in mind that the majority of them are low-quality links, usually no-follow, so their benefits are questionable.
5. Quizzes, surveys, tests
Yet another interactive way to gain not only social exposure. We did it some time ago and the response was fantastic. We added a certificate of completion to motivate people to share their success via their social profiles.
Though we made it on our own, you can use many tools such as SurveyMonkey.
6. Link to others
… and tag them in your social posts. It might not work for the first couple of times, but sooner or later they will notice you. If your content is good enough and relevant, they may link back or at least give you a shoutout on their social profiles.
Marketing and branding
7. Contests and giveaways
Besides gaining a relevant link you have a promo for free. We were a part of a couple of giveaways and they generated subscriptions, as well. Research on-going contests and giveaways and contact the organizers. Sometimes, these offers land in your inbox so you won’t spend any time.
8. Discounts and coupons
Everyone loves discounts and discount codes! And it’s a great motivation to share your product, too! Moreover, discount coupons are great for additional affiliate program promotion.
9. Traditional (off-line) marketing activities
Leaflets, stickers or even guerilla marketing. Don’t forget where it all began. Creative marketing attracts people. They will talk about you and might link to your site.
10. PR articles
PR articles written by professionals and published on sites with high authority will give you high-quality links too. But prepare some budget for this.
In this section as well, I want to continue my discussion on link building strategies. I will be talking on how the testimonial section on websites can improve link building opportunities on a website.
11. Testimonials sections
Think about products you use, get in touch with people behind them and write testimonials to be published on their websites in exchange for a link. You’ll need to write a couple of emails and reminders but it can be very beneficial.
12. Set up Google Alerts
Google Alerts is one of those tools we all heard about. However, not many of us use it to find brand mentions. Setting up the alerts is super easy. Select the term(s), choose from the listed options and add a valid email address to receive the alerts.
13. Ask the ones you know
Yes, why not? Reach out your family, friends or people you know for a link. They might be willing to link to your site if it’s relevant and fits the context. Don’t try to link to a marketing blog from a clothes e-shop.
It’s similar to the previous technique, but this time you will have to pay for it. On the other hand, it won’t cost you almost any time. If you plan to be a writer and get paid, don’t forget to check these blogs that will pay you
It’s one of the techniques that do not work anymore and have a bad reputation.
16. Launch an affiliate program
You’ll gain both links and revenue. Our affiliate program is one of the strongest sources of revenue, exposure and high-quality backlinks. There are many affiliates searching for a new source of income. Don’t forget to prepare an attractive commission system.
17. Join an affiliate program
We mentioned our affiliate program is beneficial for us, but that’s because it’s attractive for our partners. As an affiliate marketer, you can earn a lot of money on commissions and your product reviews or comparisons can generate many backlinks.
Tung from cloudliving.com trains people to become successful in this field.
In this section, I want to continue my discussion on some of the link building strategies that you can adopt. Let’s continue the discussion.
18. Thought-provoking, irritating, annoying content
This can be tricky. It can ruin your reputation when done wrong. Don’t try to abuse people, their struggles, and opinions. Help them to solve their issues. Be careful about what you plan to profit. I recommend reading this article by Sean Hodge.
They’re widely used in the B2B world but you don’t need to be a corporation to conduct deep research in the industry, add your thoughts, charts, and knowing others can benefit from. White-papers are a great source of sharing opportunities and gaining valuable links.
20. Reviews and comparisons
These two rank very high when done right. Your deep analysis, pros, cons and recommendations will solve the decision paralysis of many readers. What’s more, if you’re good enough, businesses will be willing to pay for reviewing their products. And suddenly, you can be a thought leader.
21. Create a dedicated blog section
There are many companies with useful content despite not having a blog. It’s time to use that potential! A dedicated blog is an engagement magnet.
Try to partner with well-known authorities in the industry. It doesn’t need to a superstar. The person will share the interview with their audience and might link to it on their website too.
Guest posts represent a good way to earn backlinks. Do website research, write outstanding content and try to publish it on an authoritative website. They usually have strict guest blogging guidelines and it sometimes takes a lot of time to accept your submission.
It’s a bit more time consuming, but it definitely works. You will find lists of websites accepting guest posts but if you plan to target relevant ones, use Google search operators. Start with the focus keyword and add “write for us”.
You can specify your query with the operators: allintitle, intitle, inurl to find even more opportunities.
And now from the opposite point of view: If you publish a guest content on your site and the same blogger publish another content on a different site linking to the original article on your site, you’ll have a backlink.
Now your take on this argument.
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Adeniyi Salau (CCNA,CDMP, CEP, MOS, MCP, CSCU (Project 2016) is a Google and Beingcert Certified Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.