A Service Offering is a description of one or more services designed to address the need of the target customer group(s). It can involve goods, access to services or service actions. I am going to look at how these three can be rendered in any service organisation. Follow me as we look at how these three work together in this article.
Service Offering can be in three forms which include:
These are the kind of services that you have to purchase and take full ownership of them. When you purchase this kind of service, you are the one responsible for the Maintainance of such service. If you have DSTV Decoder or you bought a modem. You will have to take full ownership of it. You are the one responsible for maintaining your sim card, not the service provider.
#2 Access to Resources
When you subscribe to this kind of service, you are been given access to the resources of the organisation. Also, ownership of the resources is not been transferred to the service consumer. Access to resources owned by the organisation is been given to the service consumer under agreed terms and conditions. If you subscribed to a 10gig per month data. Your access to the data network will be cut off once you have exhausted your 10gig data. That is an example of Access to Resource Service Offering.
#3 Service Action
These are the kind of services that are performed by the Service Provider. They are expected to address a specific customer need. Take, for example, I gave my Android Phone Engineer my phone to fix the screen of my phone for me. he is expected to fix the bad screen while I pay him the amount we have agreed for that particular service.
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Adeniyi Salau is a Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.