Salesforce Automation is a technique of using various tools to automate the business process of sales such as order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management and sales forecast analysis.
In Nigeria and in most climes, when you are employed as a Salesperson, you are given a target to meet. Your promotion and other benefits are based on how far you are able to meet up with your target. You are likely to lose your job if you fail to meet up with the desired target.
In a customer-centric enterprise, on the other hand, the opposite is the case, we want to create a platform whereby customers can solve their issues on their own. That is what brought about sales force automation.
Under sales force automation, we want to create an environment where we can capitalise on the internet and consolidated data warehouse in order to ensure that things that we normally do manually can now be done using the internet and technology as an enabler.
Salesforce Automation solution normally includes Account Management, opportunity management, sales forecast tools, sales pipeline management and lead management among others. I will be talking about all these in my subsequent article.
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Adeniyi Salau (CCNA,CDMP, CEP, MOS, MCP, CSCU (Project 2016) is a Google and Beingcert Certified Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.