How To Review Digital Marketing Strategy

How To Review Digital Marketing Strategy

 

 

Reviews are an important part of the strategic process. Before you begin building the strategy, it’s important that review timelines are set in stone with the teams. It is sometimes important to put reviews in calendars for the year so everyone clearly knows during what period they are being measured. It is also an important part of ensuring that teams are adhering to the guidelines and the strategy set. Everything should be guided by specific timelines, activity and reviews! In this article, I want to look at how to review digital marketing strategy effectively. 

objective phase of digital marketing strategy

 

Through consistent measurement, you have the ability to identify performance levels and make decisions on them. Underperforming content and tactics can be addressed. Improve content or at times scrapping activity that just isn’t working.

 

SEE ALSO  Understanding Web Analytics In Digital Marketing

It is important to capitalize on strengths as much as weaknesses. Quite often, the focus is on improving underperformance. The opportunity is to also focus on positive performance. Strong performances give insight into a positive area of engagement. Can it be built on? Can it be made even stronger? Can we optimize through media, creative or process?

 

 

How will you spot your weaknesses? Over time you will begin to learn what your benchmark is. You will have the measure of what is good and what is bad. You will use these measures to spot what is underperforming. When something is underperforming, you should try to assume why that is the case, then adapt the message, copy or creative, and finally see how it performs.

 

SEE ALSO  How To Use Brand Storytelling In Digital Marketing

In the article, we feature a clear phasing plan. It is from this plan that you decide when reviews should happen. In one document, it should clearly lay out the purpose of each phase, the activity occurring through the year and invest by time period/quarter/campaign.

It is so important to give a strategy room to breath. Strategies in digital should operate for at least two years in an iterative process. Ideally, three-year visions for digital will result in long-term business success. Too many brands rush things on digital and as a result, they see early successes but it is not sustainable. If they don’t see the commercial return they can also revert back to traditional practices.

Remember, strategy takes time and commitment to building performance!

 

SEE ALSO  How To Manage Campaign Budget In Paid Search

 

Now Tell Us Your Own Side Of This Story.

We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.

 

You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.

 

You Can Also Join Our WhatsApp Group Here.

 

Finding the right Long-tail Keywords? Start Your Journey Here.

Share This Post

2 Comments

Leave a Reply

Your email address will not be published.