Contacts can be seen as the prospective and current customers that are likely to be interested in your products or services. That is why you need to know how many contacts you have at any given time.
Facebook as an example of how many contacts question
attrition as part of how many contacts question
segmentation when asking question about how many contacts
In a customer centric enterprise, there is something we normally refer to as customer segmentation and profiling. This is the process of dividing your customers based on the characteristics that they have in common. You cannot do this effectively without knowing the total number of your contacts .
touch point as part of how many contacts question
In setting up touch point for your contacts, you need to know who your customers and how they are interacting with your organisation. It is when you know who your customers are that you can open up channels through which they can get in touch with the organisation.
In a nutshell…
In asking the question of how many contacts in customer relationship management, understanding your contacts and how many contacts you have is the first step towards is building a customer centric enterprise. This will help you to raise exit barrier for your customers.
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