Do you know that many content writer or online Marketer do not know that writing on their site should be a two way communication? Whenever you post an article or you have a page on your website. There must be specific requests that you are asking from your intended audience. One of it is a Call To Action.
A Call To Action is any tool that you placed on your website or your blog content. It is always used to ask for favour from your audience who had taken time out to digest your content. You may ask the audience to sign up for trial, request a demo or share your article on social media.
In this article, I want to talk about some of the best practices as far as a good Call To Action is concerned.
#1: ACTION ORIENTED
As we call it Call To Action, a good CTA must be action oriented. It definitely need to ask your audience to do something. This will show whether the audience really understand the message that you are trying to pass across.
In a normal setting, the CTA always lead to a landing page where purchases can be made.
#2: ATTENTION GRABBING
A good Call To Action must be attention grabbing. There is the need for it to be designed in such a way that it is visible to the intended audience. It has to be big enough. It must be coloured differently from the rest of the page. The label on it must also be action oriented e.g Buy Now, Get Started e.t.c.
#3: APPROPRIATE PAGE
In designing your Call To Action, there is the need for you to link it to the appropriate page that is relevant to what you actually want the intended audience to do. There are bound to be reversive action if the CTA does not lead to the appropriate page.
#4: CHANGE ONE AT A TIME
In designing your CTA, there is the need to test each of the element as well as positioning of the button when you are making the changes to your campaign. You have to add it one at a time. Doing that will help you to see the result of each of the test. This will help you to implement the best strategy for the page.
P.S: If you enjoy this article, please help me share it on social media, so as to reach more people with this article. Thanks so much as you are doing this for me.