How to identify and reach out to Product influencers

Do you want to reach out to Product Influencers….

I have started the discussion on Influencers in my previous article. I also discussed the categories of People that we can term as Influencers. In this article, I want to briefly talk about some of the ways that you can reach out to Influencers to promote your products and services. Follow me as we look at this together.

Product Influencers


#1 Impact on user behaviour
Before you choose any Influencers to promote your products or services, you need to know the influence that they have on your intended Lead. It will be counter-productive to choose an individual that is not a good role model. You also need to know the time that such Product Influencers are no longer relevant to your intended audience.
#2 Applicable tools
There are also tools that you can use to identify Influencers that you can use when you are trying to promote your products or services. One of the tools I will recommend is Search Engines. Search Engine will help you to know those that are the leaders in your niche. The number of followers they have on Twitter can also be an indicator that they are Influencers in their own regard.


Some of the other tools includes Socialcrawlytics, mentionmapp, Followerwonk, Peer Index, Circle count, mpact among others. You can search for them on search engine and see how they work.


#3 Workability
Before you choose any Influencer for your products or services, it must be based on agreed terms and conditions. Such Influencer must be ready to abide by organizational policy. The major goal must be to boost sales and create brand awareness on the long run.

Why you should use Product Influencers….

Many at times, I have heard people talk about some of the ways that you can increase traffic to your blog or website. One method that most of them always agree on is that you need to connect to people that have already made name in your niche. These are the category of people that we can refer to as Influencers.
In this section, I want to talk about how you can generate leads through the endorsement that comes from Influencers. Follow me as we look at this together.


#1 Increasing brand recognition
One of the main reason for bringing Influencer is to increase Brand Recognition. When a particular Influencers that is already known associate with your blog or product, it can make people to use your products or services. That is what bring about the idea of Brand Ambassadors. Most at times when this Celebrity misbehaves, it always have negative effects on the products as well. I need to tell you that your Influencer can be a Journalist, Celebrity, Actors or Actresses, Blogger among others.

#2 Blogger or freelancer
Most at times, Influencer can be a Blogger who write Product review for Products and Services. Some Bloggers are normally paid to review products and services in exchange for cash. This has much to do with the popularity of the Blogger as well as the number of internet users that they have at their disposal.
Bringing an Influencer to review your products and services will always have great impact on your sales. It can also have negative impacts if you choose wrongly. That is why proper analysis and assessment must be done when you need to use Influencer to increase online traffic or promote sales.
Action Point
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