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In my previous article, I have talked about how you can perform A/B Testing and Multivariate testing for your website. I also talked about the difference between the two tests in that article. In this article, I want to talk about how you can overcome challenges when you need to perform web testing for your website. Follow me as we look at that in this article. Let’s dive in.

 

Not limited to landing pages

One of the very first advice I will give you is that you should not limit your testing to the landing page alone. You have to carry out the test on all the pages that you have on your website. This will help you to discover the annoying page that is driving visitors out of your website.

web testing challenges

Begin from small segments


When you are trying to address web testing challenges, there is the need for you to begin your test right from the small segment of your website. Make sure you evaluate the significance of your testing on the small part of your website before you move to those big elements that are likely to overwhelm you. That means you have to start from zero to hero.

 

Measure your testing goal

Before you even start testing at all, you must know the reason why you are carrying out the web testing in the first place. You have to align your goal with the testing that you are performing. That will help you to work with your goal in mind.

 

Your goal might be to increase conversion, increase leads or improve sign ups. This will definitely guide you through what you need to test in order to be sure that you are achieving the right goals that you have set for yourself.

 

Conduct test for different segments


If there is one thing you need to understand when you are trying to address web testing challenges,it is the user behaviour. You need to conduct test for different segment of your website. This test includes the test that you have to carry out on locations, devices, operating system and other elements of your web page.

 

 

 

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Salau Adeniyi Olayinka (CEP, MCTP,CSCU, Hubspot Inbound Marketing Expert) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.

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