Have you ever been involved in carrying out research either as an individual or as a group. There is high tendency you have done that. But many of us that are content writers have not perform research analysis on our blog or website. This is what I want to tell you how to do in this article.

 

In my previous article, I have told you that you have to set goals and objectives for SEO. I also talk about some of the reasons why you have to come up with Key Performance Indicator in order to assess the progress of your SEO process. In this article, I want to look at how we can perform research and analysis for SEO.

 

Follow me as we look at how that can be done in this article.

 

First and foremost, you have to review the test and description in your landing page. You need to identify the mistakes that has been hindering your lead conversion. It might be that there are some things that you need to change in your landing page. FInd time to do the necessary adjustments.

 

One of the things that you need to do when performing research analysis for SEO is to go through your product description and your landing page . This becomes so that you can insert more keywords into your landing page. This will make the page to be more visible to search engines. You may also need to analyse the keyword that your competitors are using in order to do this better.

 

When you want to perform research analysis for SEO, there is the need for you to research into keywords that people are looking for most using keyword planner tool. Try and identify the keywords that Prospects are using in your niche. This might be the next steps that you need to take in order to drive more traffic to your website.

 

perform research analysis

If you look at the snapshot above, you can see that shoes is the most search word in that niche. That can also mean that out of ten people searching for wears online, five of them are looking for shoes.

You also need to be on the lookout for rising searches as displayed above. This will help you to prioritize your keyword based on the number of search result that you can find above.

 

 

There is the need for you to uncover the keywords that your competitors are using to promote their website. You have to go to your competitors’ website and right click on their website. You will rightclick on the website and click on “view page source” from the context menu in order to view the page source of the website.

 

This will show the source code of the website.

 

There is the need for you to use Search engine result in order to see the number of competitors that you have for a particular keyword. That does not mean that is the total number of competitors that you have for that keyword.

 

To see the total number of competitors that you have for a particular keyword, go to the last page of the search result page.

 



If you want to perform research analysis for SEO, you need to check the actual number of websites that you have now, it will be lower than what you have earlier. This is the real number of website competing for that keyword.

 

Conclusion

This article has dwelt extensively on how to perform research analysis for web analytics. This should be a constant practise if you want to rank higher in search engines. It will help you to discover what has gone wrong that is not making you to convert leads to customers. It really helps.

 

Action Point

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Salau Adeniyi Olayinka (CEP, MCTP,CSCU, Hubspot Inbound Marketing Expert) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.

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