6 major objectives of Digital Marketing
In one of my articles, I have explained that one of the focus of Digital Marketing is to reach potential customers online with yourproducts and service. Digital Marketing allows organisations… Read more »
4 Major classification of E-Commerce Business
4 In one of my articles, I have explain what e-commerce is (link). I said it in that article that e-commerce has to do with buying and selling of products… Read more »
Video: How to calculate Percentage Increase in Microsoft Excel
This video talks about some of the ways that you can calculate Percentage increase in Microsoft Excel. If you enjoy this video, you can subscribe to our Youtube channel or… Read more »
How to use Microsoft Excel to calculate Tax withheld
In this article , I want to show you how you can use Microsoft Excel to calculate Tax withheld. This video also contains some other calculations that you can do… Read more »
Understanding the Importance of SEO for an Online Business
Ever since the internet became a thing, businesses, small and large, have relied heavily on attracting new customers by optimizing their web presence. In the olden days, we were able… Read more »
Video: How to lock down cells in Microsoft Excel
lock down cells This video explains some of the ways that you can lock down cells in Microsoft Excel. If you have any question about this video, make use… Read more »
UPDATED: How to filter in Microsoft Excel
Filter in Microsoft Excel In this very article , I want to talk about how you can filter in microsoft excel using the sort and filter option available in… Read more »
Examining automation in e-crm
E-CRM AND AUTOMATION At the end of this lesson, readers should be to: Discuss the role of e-CRM in Automation Discuss the disadvantages of e- CRM Definition: E… Read more »
Methodologies for ROI Estimation in CRM
Methodologies for ROI estimation At the end of this lesson, readers should be able to know some of the methodologies for measuring return on investment. Some of the methods of… Read more »
Understanding the Importance of SEO for an Online Business
SEO for an online business Ever since the internet became a thing, businesses, small and large, have relied heavily on attracting new customers by optimizing their web presence. In the… Read more »
Customers perspective of CRM benefits
CRM BENEFITS OBJECTIVES OF THIS ARTICLES At the end of this lesson, readers should be able to Discuss the challenges in quantifying CRM benefits Discuss the various categories of… Read more »
Understanding Business case for mobile CRM
BUSINESS CASE FOR MOBILE CRM OBJECTIVES OF THIS ARTICLE At the end of this lesson, readers should be able to: Discuss how business case can be built for mobile… Read more »
Preparatory phase activities of CRM
PREPARATORY PHASE ACTIVITIES OBJECTIVE OF THIS ARTICLE At the end of this lesson, readers should be able to: Define the CRM vision Assess Organisation’s readiness Audit the IS/IT infrastructure. THE… Read more »
How to do Youtube Marketing from the scratch
Youtube Marketing It is a well known fact that these days, people prefer to watch videos. Many can spend hours watching Youtube videos but they hardly have time to read… Read more »
Video: How to do Forecast Goal Seek in Excel
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Means of integrating customer information through portals
INTEGRATING CUSTOMER INFORMATION THROUGH PORTALS Portals technology is known for provision of complete, reliable, viable solutions to a common set of problems. Enterprise need to embrace the use of portal… Read more »
Examining multi-enterprise value network in CRM
OBJECTIVES OF THIS ARTICLE At the end of this lesson, readers should be able to: Discuss Multi – Enterprise Value Network Discuss the five levels of collaboration in Multi… Read more »
Examining multi-channel strategy in CRM
MULTI-CHANNEL STRATEGY Definition When we talk of multi-channels strategy, we are taking about the gradual evolution of the various touch point through which organisations increase customers experience. In developing these… Read more »
A closer look at customer channel evolution in CRM
CUSTOMER CHANNEL EVOLUTION If an organisation opens its office, there are three basic ways through which their customers can reach them. These includes: coming to the branch office, through telephone… Read more »
Revisiting customer centricity in CRM
At the end of this lesson, readers should be able to: Define collaborative customer-centric Enterprise. Discuss its benefits to CCEs When Organisation’s are established, they provide access and… Read more »