Crm

Understanding Paid Social Media In Digital Marketing   With organic social media marketing done, let’s move onto paid! When discussing paid social media marketing, each platform must be approached differently. Now let’s walk through the paid advertising offerings of each major social platform, as well as the analytics capabilities available to effectively report on your ad performance.   Upon completion of this section, you will be able to apply social... Read more

Understanding Communities In Social Media Marketing   Communities in social media marketing are Social units that create a feeling of fellowship with others as a result of sharing common attitudes, interests and goals. It’s not enough for a social media marketer to amass a huge following. As mentioned in one of my articles, social media marketers are responsible for fostering thriving communities – social units that create a feeling of... Read more

A Complete Guide To Snapchat Marketing   Snapchat is an image and video messaging, multi-media mobile app that can be used by marketers for effective, ephemeral storytelling and showcasing products through it’s vertical video format.   As with the other platforms, Snapchat does come with some limitations for marketers: Content disappears after 24 hours. A high barrier of entry for advertising with Snap Ads starting at $3000/month and more custom... Read more

Complete Guide To Instagram Marketing   In this article, I will cover the Instagram basics as well as its limitations for marketers. We’ll walk through platform navigation, account types and their benefits. Lastly, we’ll discuss account and post-optimization and talk through a key feature of the platform, Instagram Stories.   Instagram is a visual platform used to share moments and communicate one’s point of view to the world.   While... Read more

The Ultimate Guide To Linkedin Marketing   In this article, I will cover core platform features and show you how to set up an “all-star” profile. We’ll then discuss the best ways to build your personal brand and grow a high-quality network on the platform. LinkedIn offers both personal and company pages, so we’ll talk through the different types of company pages and the best practices for their use. Lastly,... Read more

Analyzing Twitter Marketing For Marketers   In this article, we’ll cover Twitter’s core features, terminology and profile set up. Then we’ll talk through the qualities of an optimized Tweet and other best practices for marketing on the platform. I will be looking at Twitter marketing for marketers.   What Twitter is Twitter is a social network that enables its users to send and read short posts called “Tweets” on a... Read more

Analyzing Facebook Marketing Strategies   In this article, I will cover general concepts about the platform, including key terminology and platform features that are most valuable to marketers. We’ll then walk you through how to set up your Facebook presence and customize it to your business needs. And lastly, we’ll discuss all the different types of pages posts and show you how to publish content. I want to talk about... Read more

Facts About Appropriate Use Of Hashtags   A Hashtag is a word or phrase preceded by the # symbol used to categorize keywords or topics allowing users to easily find and follow topics/conversations of interest to them. By clicking on a hashtag, it will display all other posts shared with that particular hashtag included, so it’s a great way to discover, organize, and track topics/conversations of interest. Because they’re such... Read more

Major Social Media Platform Principles To Know   While many of these platforms have adjusted their algorithms in such a way that brands have to “pay to play,” organic social media marketing is still an important element of your overall strategy. Organic social media marketing is when one leverages the free tools provided by each social network.   This non-paid marketing can help your business by reinforcing the brand’s values... Read more

Use Of Major Social Media Platforms In Digital Marketing     The marketing functions of the Buyer’s Journey are Campaign Planning, Consumer Awareness, Purchase Conversion, Customer Retention and Analysis & Optimization. Social Media can aid in all points of the Buyer’s Journey and serves all marketing functions depending on your brand’s/campaign’s objectives.     For example, if you want to increase awareness to ensure you’ve included in the consumer’s initial... Read more

Importance Of Storytelling In Social Media   Storytelling has always been of cultural importance due to its ability to entertain, educate, and instil moral values. In social media, you can use stories to highlight your brand, connect to your community and build relationships in an educational and entertaining way that makes it very consumable and authentic. Need more proof? Snapchat, Instagram, and Facebook all have features called “Stories” now to... Read more

Analyzing Social Media Marketing Strategies     By definition, social media marketing is a form of digital marketing that utilizes social networking platforms to increase brand and product exposure, and cultivate relationships with consumers.   A little history of Social Media Social media came into existence when platforms like Friendster, MySpace and LinkedIn launched in the early 2000s. By 2004, when Facebook launched for college students, behaviours that were once... Read more

6 Key Metrics For Content Marketing Success   Key metrics to consider in your content marketing strategy include:     Reach: how many individuals see a piece of content Engagement: the likes, comments and shares a piece of content gets Sentiment: the negative or positive engagement users have with the content Clicks: when a user clicks on content showing a deeper level of engagement Conversions: When a user completes a... Read more

How To Measure Content Marketing ROI In Digital Marketing   The value of content marketing can be largely three-fold:   #1 Increased brand awareness When you have content to share with your audience, you are going to increase the brand awareness of your brand. This will allow more people to know about your brand. With it, more potential customers will know about your business by seeing and interacting with your... Read more

Analyzing Content Repurposing In Digital Marketing   Content repurposing is the re-use of content that is still relevant through a different format that’s fit for purpose. It allows to pick up someone’s content and use if for another purpose. This is a way of taking people from what they knew to where they never knew. This will allow you to start with your audience from areas that they are already... Read more

Analyzing Content Promotion In Digital Marketing     Content promotion in digital marketing can be defined as the strategic approach to getting your content seen by a wider audience than your immediate owned channels in both the earned and paid space. We’ll have a brief look at some of these earned and paid for methods.   Content promotion methods include: Influencer marketing: the rise of Influencer marketing has become a... Read more

Tailoring Considerations For Project Scheduling   When it comes to managing projects, you need to understand there are no hard fast rules. Every project is unique and it must be approached as such. That is why the project needs to look at the situation that he has at hand and determine the best approach to manage the project so as to achieve the desired outcome. In this article, I want... Read more

Emerging Practices In Project Scheduling Management     In this article, I  want to look at some of the emerging practices and trends in project scheduling management. I want to look at how tailoring activities has changed how the project is been scheduled and planned in several organizations.     With high levels of uncertainty and unpredictability in a fast-paced, highly competitive global marketplace where long term scope is difficult... Read more

Key Concepts For Project Schedule Management     Project schedule management provides a detailed plan that represents how and when the project will deliver the product, services and result defined in the project scope and serves as a tool for communication, managing stakeholders’ expectations, and a basis for performance reporting. The Project Management team selects a scheduling method, such as a critical path or an agile approach. Then, the project-specific... Read more

Analyzing Content Scheduling In Digital Marketing   Content scheduling in digital marketing is the method by which content is uploaded for future publishing. Content can be scheduled natively to the platform itself or through a third-party application that you grant access to your platforms through.   There is a possibility that using content scheduling is being more efficient with your time, however, there are limitations, for example, Instagram content cannot... Read more

Analyzing Content Seeding In Digital Marketing   A good content strategy will involve content creation at the heart. What you do with that content and getting it to your intended audience is what we’ll look at in content seeding. More often than not we’ll look at how content is placed on these places with a link back to the original content source. There is some overlap here with content promotion,... Read more

Managing Content Platforms In Content Creation   When it comes to creating contents, you are going to be using content platforms for content creation. You may have to share a single content across multiple platforms. This may also warrant developing one single message into different formats so that it can suit the platform where you planned to share those contents. At times, when you are doing this, you have to... Read more

ADEJUMO RASHEED (born in Idiko-Ago Oyo state Nigeria) known By his stage name as RASHEED AKANJI is a music composer, song writer and a musician He went by the nickname RASHEED AKANJI. Rasheed Akanji is one of the most talented artist, musician in Nigeria. He focuses mostly on Evergreen songs. Birth name…… Rasheed Adebare Adejumo also lsonown as….. Rasheed Akanji Genres……. Indigenous Apala Born….. April 19 1998. Occupation…… Musician, song... Read more

Choosing a school is a decision that can either make or mar your admission. There are things you should consider before making a final decision about your school choice. Without you considering all these, I tell you, you might get frustrated later in that school. There are a lot of things you should consider before choosing a university but I will mention few of them; Read also: Thing you need... Read more

Facebook officially allows you to schedule your status update posts into your Facebook business page only. You cannot schedule your posts from your personal timeline and groups you are the admin. There could be some reasons for Facebook, or you can say spamming that triggered to Facebook not allowing scheduled posts for profile. Posting the same thing on pages, groups and personal profiles are most time consuming. If you are... Read more