Integrating Marketing Tools With Google Analytics

Integrating Marketing Tools With Google Analytics     Google Analytics allows you to link to other Google products and tools so that you can supplement your reports with additional insights. The main tools are available to do this with our Google AdWords, Google Search Console and DoubleClick by Google.   To link these additional tools you need to access the product linking section within the Property settings. Each of the... Read more

How To Setup Google Analytics Effectively

How To Setup Google Analytics   Google analytics collects data using cookies. After a user visits a page and the web page code loads, the JavaScript code for Google Analytics triggers and creates a cookie that is stored on the users’ computer. Each action on the website – about the session and the users – is collected and sent to Google where it is processed and presented in the Google... Read more

How To Minimize Bounces And Unsubscribes For Emails

How To Minimize Bounces And Unsubscribes For Emails   Now let’s see how you can minimize bounces and unsubscribes of your email and how to make sure the email content is relevant and aligns with the recipient’s expectations.     Make sure to send content that aligns with your recipient’s expectations: If a user signed up to your subscriber list for a newsletter, don’t send them hard sells for your... Read more

How To Setup Youtube Channel

How To Setup Youtube Channel   How to setup YouTube channel There are two types of YouTube channel depending on whether you are an individual conent creator, or you plan to operate as a brand online. 1. Personal channels are populated with personal details and only have one administrator, usually the individual themselves.   2. Brand channels are run and managed by an advertiser or company by multiple users; crucially... Read more

Understanding Advertising Buying Mechanisms

Understanding Advertising Buying Mechanisms     There are three display buying mechanisms to remember when planning activity, including fixed cost and auction buying mechanisms.   Premium Fixed Price: Cost per thousand impressions (CPM) A premium CPM campaign, such as a homepage takeover on a popular news website, is not part of the regular AdWords Google Display Network settings or abilities and can only be done through an AdWords account manager... Read more

Understanding Video And Display Advertising

Understanding Video And Display Advertising   First, we must understand that video and display are awareness of generating digital channels. They combine both the science and precision of online audience targeting, which means highly relevant, effective campaign performance, with the emotional engagement of audio/video and creative visual formats that capture the attention of the audience and make the most of your advertising placements.   If you aren’t sure whether to... Read more

How To Perform SEO Action Plan For Blogs

How To Perform SEO Action Plan For Blogs   We’re now going to do a mini SEO technical audit. Performing SEO Action Plan involves having a website in mind, copying the homepage’s URL and also finding a relatively new webpage e.g. a recent blog post page. This will help to make sure search engines can see your content, have chosen to index it and that the pages are considered search... Read more

How To Turn Research Into Content

How To Turn Research Into Content   The best way of learning is through doing, so why not conduct keyword research for 10 topics? This could be for a website you look after or know well.   Identify the top 10 pages for your site that you would like to rank on search engines Repeat the keyword research for each in a spreadsheet (like in the following slide) Explore relevant... Read more

How To Conduct Keyword Research Effectively

How To Conduct Keyword Research Effectively     Before proceeding with on-page optimization (keyword targeting and writing the content), we need to take a structured process of picking a topic to research, brainstorming keywords, reviewing the value of the keywords and then prioritizing keywords.   1. Pick a topic: focus on one topic or theme at a time. Imagine what the webpage you want to optimize looks like. 2. Brainstorm... Read more

Understanding Long tail Keywords In SEO

Understanding Long tail Keywords In SEO   Good keyword research gives you confidence. If you think keywords are important, and the keyword data backs it up, you know you’re onto a winner. If you have ever looked at SEO before and felt lost, there’s a strong chance you didn’t have an end goal in mind, and that’s what good keyword research provides. In this article, I want to look at... Read more

How To Set SEO Objectives For Online Business

How To Set SEO Objectives For Online Business   Just like in every other goal, you have to make sure that you set objectives for your Search Engine Optimization. Before you start pushing out contents, you must know what you are planning to achieve. You have to set your goals so that it can be measured. This will ensure that you are able to analyze your goals and achieve your... Read more

Analyzing Search Engine Result Pages In SEO

Analyzing Search Engine Result Pages In SEO   Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.   Every SERP is unique, even for search queries performed on the same search... Read more

Different Types Of Keywords in SEO

Different Types Of Keywords In SEO     While SEO changes frequently in small ways, the key principles do not. Since Google came onto the seen in the late 90s, we can break SEO into three components: Technical: non-content onsite activities that improve SEO On-Page: content and keyword targeting onsite activities that improve SEO Off-Page: offsite activities, like gaining external links (backlinks), to improve SEO Search engines rely on algorithms... Read more

Differences Between Paid And Organic Search In SEO

Differences Between Paid And Organic Search In SEO   Search Engine Optimization (SEO) is a sub-section of Digital Marketing. For English speaking countries, Google is typically the largest search engine with 70%+ market share.   Bing and Yahoo are typically the next biggest players. Google is also the biggest search engine for many non-English speaking countries but there are exceptions like the search engines Yandex being the biggest in Russia... Read more

Instagram Campaign Manager: The Complete Guide

Instagram Campaign Manager: The Complete Guide   In this article, we’ll walk through all of the different ad formats available on Instagram and the corresponding campaign objective options for each format. We’ll then dive into ad buying and how that process differs on desktop vs. in Instagram’s mobile app.   I will then provide some best practices for creating ads that will convert into real business value. Lastly, we’ll cover... Read more

LinkedIn Campaign Manager: The Ultimate Guide

LinkedIn Campaign Manager: The Ultimate Guide   In this article, we’ll discuss the inner workings of LinkedIn’s Campaign Manager, including the different ad formats available for marketers. We’ll next dive into each ad format in detail starting with Text Ads, then Sponsored Content, Display and Sponsored InMails, and talk through the available placement options, key elements, and best practices. We’ll finish up by discussing LinkedIn’s targeting capabilities and analytics.  ... Read more

Twitter Ads Manager: The Ultimate Guide

Twitter Ads Manager: The Ultimate Guide   In this article, we’ll walk through Twitter’s native Ads Manager and the various benefits of running an ad campaign on Twitter. We’ll show you how to customize your ads dashboard and how to share or restrict access to the dashboard’s data. Next, we’ll define all the ad formats available on Twitter and how to create ads on-the-go from your top-performing tweets using Quick... Read more

Facebook Audience Insights: The Ultimate Guide

Facebook Audience Insights: The Ultimate Insight   So now you might be wondering what tools you can use to measure the success of your Facebook Ad campaign. Facebook Audience Insights is a tool native to Facebook that allows you to learn more about audience engagement and performance metrics from paid campaign activity in order to deliver meaningful and targeted messages to people.   Facebook Audience Insights aggregates anonymous information about... Read more

How To Promote Your Music To The World | Make Fame With Your Music | Get Popularly Known Fast

How To Promote Your Music To The World | Make Fame With Your Music | Get Popularly Known Fast How To Promote Your Music To The World How to promote a music should not be something hard, after all the web has opened up unlimited conceivable outcomes to advance , push and promote a music. Also, while that may appear overwhelming, it truly enables you to trial and let your... Read more

How To Run Facebook Ads: A Complete Guide 2020

Facebook Ads: A Complete Guide 2020   How to run a Facebook ads In this article, we’ll first define what Facebook Ads are and the different types of native ads and placements available to marketers. We walk through the 3-level structure of Facebook Ad campaigns, the specific campaign objectives available on the platform and also the CTA buttons. Next, we’ll dive into the targeting options and audience insights Facebook offers... Read more

About Dj iykeman

About Dj iykeman Biography Solomon ikechukwu popularly known as Dj iykeman, he came from isi_alagwa south in Abia state , attended Christ School Nur/pry School then proceed to Egan Government school Lagos Nigeria. On his list of jingles , he featured lots of artists like Slimcase, Kelly Handsome, HarryCneez , Ransom and some other popular Nigerian celebrities. He has successfully loaded many mixtapes that has been played a most radio... Read more