Analyzing Owned Media In Digital Marketing

Analyzing Owned Media In Digital Marketing


In one of my articles, I have talked about the three types of media that we have in Digital Marketing. I said it in that article that we have owned, earned and paid media. In this article, I want to throw more light on owned media as one of the media that can be adopted when you need to connect to your customers and generate much interest in your products and service. Follow me as we look at some of the benefits of woned media in Digital marketing in this article.


When you have an owned media platform, it has its own benefits. You can actually retain the posts for as long as you want. You also have the grace of editing your posts without any limitations. You can also develop a go-to platform for your niche and make yourself an authority in your own area of specialization.

owned media in digital marketing

You should note that your owned media is just like your shop is your modern shop in the capital city. It has all that you have to offer but the challenge is that you cannot build a reputable online store overnight. It takes a lot of time to build owned media that will command the desired traffic that can turn your sales around.


The fact that you have an online store does not mean that it will be visible on Search Engines. It has to compete for relevant keywords that you want to rank for. It all depends on you. You have to wait for you to get the desired ranking that you are looking for. 



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Adeniyi Salau Scrum Master Certified , CCNA R&S , BeingCert and Scrum Certified Digital Marketing Professional, CEP, MOS, MCP, CSCU (Project 2016), Microsoft Certified Security and Networking Associate is a Google and Beingcert Certified Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.

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