Examining multi-enterprise value network in CRM

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Collaborative CRM seeks to integrate these networks to benefit the customer as well as th internal employees.  Here, we want to look at some of the areas of collaboration that comes into focus which includes   :

  • Lead and opportunity management
  • Order management
  • Service incident management
  • Integrated marketing portals
  • Team collaboration.
  1. Lead and opportunity Management: This allows organisation to direct their leads to potential partners who can help them to close deals faster.  These are always done based on certification of the partner, geographical location and other business rules.  The organisation can now monitors how far the designed partner succeeds with the leads.

Next generation system will allow vendors and partners to exchange leads and leads status information through process integration, rather than forcing visits to yet another portal.


  1. Order Management: This allows customers to visit vendors’ website, access information and place their orders.  The vendors’ web site allows customers to choose partners that are close to them.  This might be based on geography, price or other factors.  When the customer make their choice, their information details are trnsfered to the selected partners’ website.  This is a great collaborative business, leveraging post sale service and support is a costly fact of life in any business.

Collaborative service systems helps to cement customer service processes across multiple channels.  A customer service request can be tracked across departments or companies using a single web page.


  1. Integrated Marketing Portals; Effective portal tools use XML aggregate content streams from multiple parties then syndicate this information in customer – facing portal.  If the content changes at the source, its changed in the portal automatically without requiring a slow and costly traditional web publishing process.
  2. Team Collaboration: After the organisation might have established relationship management process, they need to provide an revenue through which stakeholders can interact with each other collaboration tools allows companies to manage this unstructured information via shared workspaces that can be used by customers, partners and employees.  Using such systems can help an enterprise rapidly form teams and enable people to work faster and smarter.



At the end of this lesson, readers should be able to:

  • Discuss Multi – Enterprise Value Network
  • Discuss the five levels of collaboration in Multi – Enterprise Value Network



At the end of this lesson we have be able to discover that:

  • Multi – Enterprise Value Network has five levels of collaboration which are: Lead and opportunity management, order management, Service Incident Management, Integrated Marketing Portals and Team Collaboration.
  • Lead management directs lead to qualified partners.
  • Order management guides customers to appropriate partners where they can get Organisation’s products and services.




  • Service Incident Management help to glue customer service processes together across multiple organisations.
  • Integrated marketing portals use XML to aggregate content stream from multiple parties, then syndicate this information in a customer – facing ported.
  • Team collaboration allows stakeholders in customer – centric enterprise to interact in order to boost customer experience.


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