This article talks about the concept of Marketing Qualified Lead in Digital Marketing…
One of the ways of building Marketing Qualified Leads is through direction conversation with the potential customer. You can hook up with them through email or social media so as to address all concerns that they have about your products or services.
Once you have identified that a particular prospect has interest in your product or service, you can transfer such to the sales department for transaction. Those ones are referred to as Sales Accepted Leads (SAL).
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