In the world of Digital Marketing, we have the concept of E-Business and E-Commerce. While I was in secondary school, I was told that commerce has to do with buying and selling of goods and services. When you compare that to e-commerce, it has to do with electronic or internet medium of buying and selling. So, e-commerce has to do with buying and selling of products and services online.
E-Business, on the other hand, is the process of bringing the entire organisation online. It has to do with the process of buying and selling of products and services as well as supporting customers and prospects who want to buy your products and services.
In this article, I want to talk about the differences between e-business and e-commerce. You really need this solid foundation if you want to be successful as a Digital Marketing. I will try and do justice to that in this article.
E-Business in view
#1: buying and selling
E-Business has to do with buying and selling of products and services online. It is just that e-business is wider in perspective thane-commerce. It actually goes beyond buying and selling. In e-business, you also relate to prospects and partners. It allows you also to communicate with potential customers.
Another aspect of e-business that you need to know is that it gives room for communication. It allows you to communicate with prospects and customers as well as other individuals in the value chain. You are able to ensure that customers are satisfied. This allows you to pass information to prospects and customers without them coming to your office.
#3 Monitoring and Exchange
Another aspect of e-business in Digital Marketing is that it gives room for monitoring and exchange of information. With it, you are able to follow up on tickets raised by your customers. This ensures that customers are satisfied at all time. It also allows the organisation to resolve customer related issues amicably.
#4 Collaborative product design
The use of E-business in Digital Marketing also promotes collaborative product design among stakeholders. This allows organisations to develop new products and services through customers’ feedback. With that, you can understand what customers want. This will allow you to give customers what they are looking for.
#5 Marketing Advertising and Support
E-Business as a tool in Digital marketing also allows organisations to reach existing customers through advertising. One fact remains that with it, you can reach the target audience easily. You are able to penetrate into new markets without breaking banks. This allows you to improve the turnover of your organisation.
E-commerce on the other hand…
Having explained some of the facts that you need to know about e-business in Digital Marketing, I want to focus my attention now on why e-commerce is different from e-business.
E-Commerce is a subset of e-business. It just has to deal mainly with buying and selling of products and service. If anything is been added to this feature, it has become an e-business.
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