I said in my previous article that when you are making use of the traditional method of marketing, you are likely to have a limited audience as those programmes are aired at a particular time and are limited in terms of their reach. When you now have audience or adverts on social media. You will be able to reach a wider interest and develop adverts that can stand the test of time. This also allow you to have a mix of media types that can be used to pass the right message to your teem audience along the line.
In my own view , having the knowledge of internet marketing is very vital but you need to know that it is not all types of customers that you can reach through social media or the internet. That is why, when you are seeking internet marketing knowledge , you need to understand your audience as well as their preferred mode of communication. This understanding will raise exit barrier for your customers and increase customer engagement as well.
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