Differentiating Between Outbound And Inbound Marketing

Differentiating Between Outbound And Inbound Marketing


When it comes to Digital Marketing, we have two modes or methods that an organization can adopt. They can decide to go for Outbound Marketing or Inbound Marketing. In this article, I want to look at how the two can play out in any organization. I will be looking at how an organization can employ Outbound as a means of attracting the right Leads to their organization. Follow me as we look at how this can be done in this article.


inbound marketing


Inbound Marketing

When it comes to the inbound mode of marketing, you are trying to design your marketing in such a way that it is being personalized in order to meet the need of a particular organization. At this stage, the organization will always take time to study the need of the customer in question and suggest some of the best ways that the product can serve them.



Outbound Marketing

This is a kind of “To whom it may concern ” kind of marketing. It is a kind of marketing strategy where the organization puts the word out hoping that someone might be interested in what they have for sale. At times, people felt that it has to be a traditional mode of marketing. It can also be done using an electronic mode of marketing. This happens when you begin to run campaigns without taking time to find out those that are interested in your products and services. This can lead to a situation where you actually getting an adequate Return on your investment. 


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Adeniyi Salau Scrum Master Certified , CCNA R&S , BeingCert and Scrum Certified Digital Marketing Professional, CEP, MOS, MCP, CSCU (Project 2016), Microsoft Certified Security and Networking Associate is a Google and Beingcert Certified Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.

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