This article talks about three types of inbound marketing funnel in Digital Marketing….
#1 Top of the funnel prospects
When we talk about prospective customers at the top of the funnel under inbound marketing funnels , we are referring to visitors who are unaware of your products or services. The Top of the Funnel prospects can also be Prospects who are just researching into your products or services to see if it can solve their problems or not.
#2 Middle of the funnel prospects
#3 Bottom of the funnel prospects
These are the categories of funnel prospects that you should be on the lookout for. They are the categories of prospects that are willing to buy and they believe you have all it takes to solve all the challenges that they are having. You just need to position your marketing and Sales team in order to bring them to your customer lifecycle.
What was your experience turning leads to customers….
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