I am asking myself now, if a layman ask me to tell him what Google Adwords is all about . What am I going to tell the person that will not raise further questions.
It is very important to drive traffic to your blog and one of the ways that you can do that is to pay Google to direct traffic to your word based on the keywords that you are ready to pay for. That is where search campaign Google Adwords comes in.
The ways Google Adwords is organised is such that a single account can have many campaigns that is been run at the same time. This can be divided into different ad groups which always have keywords under them.
Location and budget should should be targeted and determined before you even think of running the campaign. Note that campaigns are allowed to have multiple campaigns.
Like I said, every ad groups contains keywords and Ads.
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