How to identify your web analytics goals

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 This article talks about how you can identify your web analytics goals….



Web analytics goals can be seen as the goals that you have set to achieve in order to drive new customers or retain existing customers on your website. In my previous article on this subject matter of web analytics. I have talked about some of the reasons why your objectives must be DUMB!.



In this article, I want to talk mainly on how you can identify your goals for your web analytics objective. I have said it that you don’t just analyse data for doing sake. You have to know why you are doing it so that you can do it right. Let me jump into that discussion in this article.

web analytics goals

What web analytics goals are

I believe we all know what goals crated by business are? Goals are strategies that organizations have put in place in order to achieve their desired objectives. They are plan of action that you have decided to follow in order to achieve your objectives.

Setting up web analytics goals
In doing your web analytics, you need to set up goals that you want to achieve. This along the line will be a form of key performance indicators that you will use to measure whether you are achieving your set objectives or not.


Set web analytics goals for events

As I have said earlier in one of my articles, you need to set your goals for events as well as for website lead generation. Your goal might be to increase web traffic by 30 percent before the end of the year or you want to close in on leads or prospects that have been in the pipeline for more than three months. These are goals that you can use to determine at intervals whether you are succeeding or not.


In this article , I have talked about some of the ways that you can set goals in order to achieve your web analytics objectives. Based on what I have said in my previous articles, it is very important for you to write the goals down and strive to follow it through. You also have to set a realistic target for yourself if you want to attain your goals. Do not forget to carry top management along when you are trying to set your web analytics goals.


Action Point
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