Video: How IBM Watson transformed the Fashion Industry

ibm watson

Video: How IBM Watson transformed the Fashion Industry

Here is an interview between Marchesa Clothing line and IBM Watson Representatives.

When you’re young you imagine a dress that would do things that were a little other worldly, you know the idea that fabrics could change colours or that lights can come on. It has this magical component now this is possible.

We were approached by IBM and we heard about Watson and Watson’s capabilities. It just really excited us in a creative level thinking my gosh what are the possibilities here.

Jeff Arn IBM Watson
Watson learns like humans do, through senses, experiences and new iterations with what it’s doing. Watson can look at the text, video, data, images taking what the fans are saying in text about the dress and it’s understanding the emotions underneath.

Victoria Piunov IBM Research
We had an idea about the dress we had multiple criteria for Watson like fabric and the weight and the cuts and based on all those parameters Watson made a few suggestions.

Keren Craig Marchesa
At Marchesa, we’re very hands-on here, so it may be about finding a material that could be like a silk or organza then it’s trying to work out what you’re going to do with it, how you’re going to make it different, how you going to make it come alive.

ibm watson

Jeff Arn IBM Watson
Across any project we take on with Watson it is a partnership between man and machine. With the Marchesa project while Watson came in and made a lot of recommendations ultimately it was Marchesa’s designers who are making key decisions about the dress.

Keren Craig Marchesa
We really felt that Watson just enabled us to our job better. We fed hundreds of images of Marchesa dresses into Watson and Watson came back and really gave us guidelines on which direction we should go in, which colour stories we should take and it been segregated into several different emotions. Seeing one of our dresses that was able to respond and communicate with everyone out there was really something
we never thought we’d ever see. It’s a piece of art and somebody who’s almost living breathing it was truly extraordinary.


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Adeniyi Salau Scrum Master Certified , CCNA R&S , BeingCert and Scrum Certified Digital Marketing Professional, CEP, MOS, MCP, CSCU (Project 2016), Microsoft Certified Security and Networking Associate is a Google and Beingcert Certified Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.

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