In his book, The Basic Guide to Optimizing Your Website, SEO language and online marketing expert Jon Rognerud shows us how to build a high-performance website and earn first place in search engines. In this formatted snippet, the author shows a broad strategy for optimizing your website in a successful way.
The goal of search engine optimization is for Google “spiders”, for example, not only to find your site, but also to rank you first in relevance. The optimization process is a one-time process but requires constant care, adjustment, testing and monitoring.
Below we bring you a strategy that you can follow to optimize your site.
Website Analysis. Analyzing the most used words, visible text and code will determine what position you have in the search engines. For example, how much code do you have on a page compared to text?
Competitive analysis. Examining keywords and the present ranking of competing websites determine the most effective strategy. Select the top three results you get on Google to start this process. Use tools like Semrush.com or Keywordspy.com.
Nomination of initial keywords. Develop a prioritized list of search terms related to the customer base you will capture and the market sector. Get started: What would you type in Google to find your website or page? Then ask the customers too!
Keyword analysis. From the nomination, continue to identify a targeted list of phrases and keywords. Use this list to determine an indicative number of recent searches on search engines and how many websites are competing for a keyword.
Basic ranking evaluation. You need to understand where you are now in order to properly evaluate future rankings. Open an Excel document to begin the process, and update it weekly as a start. Once you achieve success, update it every 30 or 45 days. You will see improvements in website traffic, an indicator of progress coming from the keywords.
Goals and Objectives. Clearly set your goals first so you can measure the progress you make. Start simple, but do not skip this step.