Here is how customer-centric enterprise arrives at their different prices…..
In many of my previous articles, I have tried to talk about customer-centric enterprise and what you need to know about them.
I believe by now, if you are an ardent follower of my blog, you would have known that a good customer-centric enterprise always puts customers at the centre of their decision-making process.
In this article, I want to look at the attitudes of CCEs in terms of price and quality of their products. Follow me as we look at this together.
Customer-centric enterprises always make sure that they place a higher value on their products and services. They are more concerned about giving customers more than what they bargained for.
When you compare what you were given in terms of product and service and what you paid to them, you will see that the difference is always clear. That the policy of the customer-centric enterprise.
One other thing that also makes the customer-centric enterprise to be different from product-centric enterprise is their manufacturing excellence. They continue to work on their method of production in order to ensure that customer satisfaction is a priority.
They always look at their process and see how they can evolve new methods of production that will delight their customers.
Customer-centric enterprises do not compete on price with a product-centric enterprise. They will not say because a particular product-centric organization is selling at a particular price and that is what they will have to follow.
They place a high premium on customer satisfaction and know that price can definitely increase later.
Another feature of a customer-centric enterprise is that they place a high premium on quality and will never compromise when it comes to the quality of their products or services.
Many organizations do review their quality assurance measures once their product is been widely accepted. That is not customer-centric, to say the least.
Customer-centric enterprise also rates the future importance of quality higher. They believe that if they are customer centred, they have to give their customers quality products and services.
This will help them to retain their customers for life and do business from customers’ perspective.
A good customer-centric enterprise will always ensure that both front and back office works together in ensuring that customers are satisfied at the end of the day. The front office is expected to build a relationship with customers and articulate what customers want.
When they have this, it is been sent to the back office as well who use it to make business decisions that are meant to raise exit barrier for customers.
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