Have you heard about the word Google Analytics  tool? Is your answer No? In this article, I want to thrash some of the facts you need to know in order to get you started. Lets jump in. Analytics has to do with the way you analyse your website in order to under better the traffic on your blog or website. This will allow you to take steps in order to improve your users experience.


One of the main component that you cannot joke with when it comes to website management is Google analytics. It gives you a comprehensive view of what is happening on your website. This can serve as a basis for making strategic decisions about your website in the future. In this article, I want to talk about some of the facts you need to know about Google analytics. Follow me as we look at this together.

Google Analytics tool analyses and monitor the progress of a website. This can be used to know the pages that are being viewed on a website as well as other factors that are discouraging visitors from staying long on a particular website. Analytics will show you the exact issue that has been discouraging people away from your website. It also has the capability of showing the page that is widely visited by people as well.

google analytics tool

Google analytics tool shows how visitors are finding your website, what actions they are performing on your website, as well as how long they are willing to stay on your website. Most times, you might be running Search Engine Monetization (SEM) or other methods that you are using to drive traffic on your website. You will want to decide whether you should continue with it or not. Analytics will help you to decide on which of the adverts you should stop and those that has to continue.

It helps to improve the performance of your website, as well as improving the Return on Investment on your website. Through it, you can discover factors that are impacting on revenue on your website as well as taking appropriate measures in order to effectively boost your revenue.



In running Google Analytics tool on your website, there are some basic facts that you have to put into consideration. It is not running Analytics that really matters, you have to be able to take the necessary steps to correct whatever anomaly that you have detected. It is when you are doing this that you can experience increase in your ranking.



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Salau Adeniyi Olayinka (CEP, MCTP,CSCU, Hubspot Inbound Marketing Expert) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.


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