5 Must Have Features of a Good Salesforce Software

Here are the five must-have features of good salesforce software…


In one of my articles, I have talked about the three branches of customer relationship management which are Operational, Collaborative and Analytical CRM. In this article, I want to talk about SalesForce Automation which is part of Operational CRM. Follow me as we look at this together.


Sales Force Automation is a technique that uses various tools to automate the business process of sales such as order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management and sales forecast analysis. Follow me as we look at the various branches of Sales Force Automation together.

#1 Account management 
According to Zoho, account management is the process of managing communication and transactions with businesses having many contacts and divisions. 

In Account Management, you are trying to group your customers based on the category of customers they fall into. You now assign an employee to those customers so as to update them on new developments relating to their products or services.

5 Must Have Features of a Good Salesforce Software
#2 Opportunity management as part of the qualities of a good salesforce software
In a simple definition, opportunities are sales deals that you hope to close as soon as possible. They are customers that you do hope they will end up buying your products or services. Most at times, sales teams are not clear on how they can introduce new products or services to potential customers in order to get the right response from them.


#3 Sales forecasting as part of the qualities of a good salesforce software
According to Track Maven, sales forecasting happens when a company predicts what the future sales will look like. This forecast is been done for a particular period of time in the near future, usually in the next fiscal year. This is usually done so that the organisation can use the prediction in making their next business decisions.


YOU CAN ALSO READ  Mobile Salesforce Automation in CRM

#4 Sales pipeline as part of the qualities of a good salesforce software
According to Pipedrive, the sales pipeline is a systematic and visual approach to selling a product or service. The sales pipeline is helpful in showing you exactly where the money is in your sales process. With a sales pipeline, you will be able to know which stage all your sales deal is as well as identifying which of the sales deal need your attention at any given time.


#5 Lead management as part of the qualities of a good salesforce software
According to Wikipedia, lead management is a set of methodologies, systems and practises designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programmes.

Lead management is strategies you put in place in order to track or follow up on your potential customers and see how you can bring them into your lifecycle.


YOU CAN ALSO READ  4 Unique Characteristics of Customer Centric Enterprise

Most at times, organisations set up criteria that their potential customers must have. When your newly identified opportunity or marketing qualified lead has all the characteristics that you are looking for in your ideal customer, you can now go all out for them.


Now your take on this argument.

We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.


You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.


YOU CAN ALSO READ  Analyzing Customer Channel Evolution In CRM

Action Point.
You need to confirm your subscription by clicking on the link sent to you. You can check the spam folder for it. Add us to your mailing list to receive directly from us.


PS: Click on the link below to sign up for my Online E-Course CRM Training. Make sure you confirm your subscription by clicking on the link sent to you. Thanks.

 25 total views,  3 views today

Adeniyi Salau

Adeniyi Salau Scrum Master Certified , CCNA R&S , BeingCert and Scrum Certified Digital Marketing Professional, CEP, MOS, MCP, CSCU (Project 2016), Microsoft Certified Security and Networking Associate is a Google and Beingcert Certified Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.

Write a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge
%d bloggers like this: