Three ways of generating leads through soft leads

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 Here is how you can generate leads through soft leads…

Soft Leads can be seen as leads that exchange their contact information for something that they attached value too such as White paper or E-Books among others. We can also see Leads that you generated through links that you shared on Social Media as soft leads as well.

The best way of generating Soft Leads is through social media because the medium is very wide. If you are able to share link on Facebook or Twitter for example, you cannot imagine how many users are going to see that link. If some people find it of interest, they are likely to re-share or re-tweet such content.

soft leads


Soft Leads is ideal for business that are targeting potential customers early in their life cycle. It is a medium of promoting your brand and creating awareness about your products and services as well.
#1 Important role
The most important thing that you need to know is that Lead generation plays an important role in marketing strategy, Whether Online or Offline, you must be able to identify your potential customers and introduce your products and services to them.

soft leads


#2 Engaging content
One of the ways of generating leads is to write engaging content. You have to be dynamic as far as the content for your website is concerned. You can come up with webminar, video, Whitepaper and guides that leads people to your sales funnel.

#3 Hard and soft leads
In generating leads, you have to look at the way you are generating both hard and soft leads in order for you to say that you are succeeding. It is the combination of both that will show the true picture of where your marketing strategy stands. When an organization is look at hard leads, it has to look at it from the perspective of sales and revenue earned through them.


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See how you can generate Leads through Online Advertising…..



Earlier, I have talked about some of the procedures of generating leads or turn online visitors to customers. In this article, I want to talk about some of the steps that must be followed when we need to use online advertising as a means of generating leads. Follow me as we look at this process together.

#1 Targeted publications
One of the ways of generating leads through online advertising is by showing adverts in targeted publications. When we talk of targeted publication as a means of generating leads, we are saying that the adverts must be relevant to the article posted. Let’s say I have written an article about Email marketing , and am now advertising an Email marketing tool in that post.



It will generate more response than an advert placed on a wrong post. That is why you see that advertisers always want to advertise on blog that have something related to their products and services.


#2 Inexpensive adverts
One other methods that can be adopted by organizations when they are trying to turn leads to customers is to place inexpensive adverts in their newsletters. When you are sending newsletters or updates to your Leads or opportunities, you can place adverts about that new products or services that you are just coming up with in that newsletter. That can be a way of reaching your target customer with the right products or services as well.
#3 Compelling headlines
Another means of generating leads through online advertising is through compelling ads. There is something we call Open rate in Email Marketing. It shows the number of mails that are opened by recipients. When you are trying to use Email marketing to turn leads to customers, you need to use Titles that will make recipients to want to read your mail message.


If you are not using the right title for your email, your message might ended up in trash can. That is why you have to do a lot of assignment on your email titles.


#4 Direct response ads
Another means of generating leads is through online advertising. When we talk of Direct Response Adverts, there is the need for you to send adverts that are related to enquiries that your prospective customers have made.  This kind of advert is likely to generate the right response from recipients. You can also ask your recipient if you can follow up through the contact address that they have provided as well.

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