Facebook has announced that it has acquired the giphy, a well known GIF- sharing platform
The deal reportedly cost Facebook about$400million and it has planned to integrate the giphy library in WhatsApp, Instagram and other Facebook owned social media and services
The integration of Giphy, which is used for sharing but for making and editing GIFs, has started long ago as Facebook, Messenger, WhatsApp and Instagram all work with the library. Facebook had said that about 50% of the Giphy traffic comes from the it’s services.
specifically, Giphy would be part of the Instagram team and will make it easier for its users to share GIFs in stories and private messages.
And as for Giphy users, things will remain as they are for the time being. No changes would be made to the platform itself.
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