Examining Digital Marketing Execution for Industries

Examining Digital Marketing Execution for Industries




Within the digital marketing industry, many stakeholders are involved in developing, publishing and planning the content, as well as measuring campaign success. They can be internal or external stakeholders, depending on each business, and will have different levels of importance depending on the nature of the general marketing objectives.


Learning how to work with these different stakeholders can create a smoother experience for your team and help you get the most out of each relationship. This slide summarizes the key stakeholders when integrating your digital media strategy.


Just note that these stakeholders can vary depending on the industry, product, or size of your organization. You may have to work with legal firms or organizations to validate your content if you are working in sensitive business industry, such as alcohol, banking or finance.


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If we look at the realization of a digital marketing strategy, it is defined by two points: the content and the platform. Each of these revolves around a set of stakeholders. Here is a non-exhaustive list of your primary points of contact:

  • Creative agencies
  • Communication department
  • CMS
  • Media vendors
  • Communication departments



Marketers working on awareness and positioning of a brand frequently work with creative agencies to develop the creative concept that leads the campaign and the brand. The creative agency through the account manager, art director, copywriter, and designers will help develop visually impacting and relevant catchphrases, visuals and concepts that could be used or rejected across all channels.

digital marketing execution


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The marketer will usually work with the creative agency by creating a brief with information about the objective, target audience, core brand values, branding components, and other information pertaining to the market. Based on this information, the creative team will research concepts that will appeal to the target audience, will also remaining adaptable.



Working with an agency can add extra time, but is a costlier process. Creative ads, content, visuals, and the strength of your brand’s visual impact will attract desired customers. If a company doesn’t have a strong internal design team or brand concept that carries out creative work, working with agencies or even freelance art directors is a good choice to ensure the visual quality of your content, in terms of website development or advertising creatives.


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Adeniyi Salau

Adeniyi Salau Scrum Master Certified , CCNA R&S , BeingCert and Scrum Certified Digital Marketing Professional, CEP, MOS, MCP, CSCU (Project 2016), Microsoft Certified Security and Networking Associate is a Google and Beingcert Certified Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.

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