/3 major roles of Decision Support Interface in CRM

3 major roles of Decision Support Interface in CRM


When we talk of Decision Support Interface (DSI) in Corporate Information Factory , which is the software that you are using to analyze your customers’ data.


We are referring to the page that shows the result of analysis of customer data. For a good Corporate Information Factory, there are three basic characteristic s that this interface must have and that is what I want to talk about in this article.


Before I even talk about Decision Support Interface (DSI), let me see if I can define it to you.

decision support interface CRM

The Decision Support Interface provides the end users that is Front offices with an easy to use, intuitively simple tool to get information out of a data. It enables analytical activities to function and provide the flexibility to match tool to the task.


Let me come down a little…


getting the truth

The Decision Support Interface allows the Front Office to get some basic truth out of data. They are able to see the relationship that customers have in common. It allows the Front office to analyze data and use the result in making business decisions.


One of the things that a Decision Support Interface should be able to do is that it should be able to give the end users insight into some hidden facts about the customer. The user should be able to use it with little or minimal training.


They must be able to manipulate the tool and get the result of their probe as fast as possible. In a nutshell, it must be able to give us some facts that can be used for business decisions.


easy to use

The system has many data processing that are running concurrently but whenever the capability of the analytical software or what I will call the Decision Support Interface, it must be very easy for someone to use it and get the desired result.



One basic feature that Decision Support Interface must have is that it must be able to use the result and synchronize it with another applications.


What I am saying is that result generated by the Decision Support Interface must open easily in Office application, Adobe Portable Document Format or other applications that are using for your business operations.


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Salau Adeniyi Olayinka (CEP, MCTP,CSCU, Hubspot Inbound Marketing Expert) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.