How customer data management can guarantee project success

You really need customer data management in that next assignment…


Customer Data management can be seen as the process of managing all the information that you have about your customers and prospects in order to make informed decisions and do business from the customers perspective. In my previous articles, I have talked about some of the roles needed when you want to build a successful Corporate Information Factory.

We have talked about the Program Manager, Project leader, Organisational Change Agent, Technical Sponsor, Business Analyst, Data Analyst among others.

In this article, I want to look at the role of the Database Architect in building a successful Corporate Information Factory. Follow me as we look at this crucial role together.
customer data management

The Database Architect is responsible for designing and using the Corporate Information Factory database. Information will be entered into the organisation’ s database.

The Database Architect as a user of customer data management also implements security measures so as to protect customers’ data. He determines who can access Corporate Information Factory data and for what purpose at any given time.

#1 Understanding of CIF architecture
The Database Architect must have an in-depth understanding of the Corporate Information Factory architecture. He must know the basic components of the Corporate Information Factory.

This includes Operational data Store, Datamart and Data warehouse among others.
The Database Architect as the main user of customer data management also has to ensure that one of them is designed based on the role they are meant to play in the corporate information factory.

#2 Strong DBMS knowledge
The Database Architect must have a strong knowledge of Database management systems that is been used in Corporate Information Factory.
He must also know how to get the best out of every database in the Corporate Information Factory can be used to achieve customer relationship management objectives.

#3 Relational modelling skills
The Database Architect must have a sound knowledge of how data works. He has to know what needs to be captured at every stage of data lifecycle on the organisation.

He also has to know what type of data needs to be stored.
This knowledge will help him to develop software that will capture the needed data effectively.
The major challenges…

#1 Performance goals
The Data Architect needs to understand what it is expected to be performed at each stage of the corporate information factory.

His deep understanding of the expectation of each stage of the Corporate Information Factory will help him to meet all these needs.
It will also help him to find ways of reducing the cost of the hardware as well.


#2 Balancing acquisition with access needs
It is the duty of the of the Database Architect as a user of customer data management to balance acquisition needs with the access needs.

The Corporate Information Factory integrates data from multiple sources before they are now made available to data marts and Operational Data Store interface.
It is the duty of the Database Architect to make sure that this integration works without any hitches.

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