The very first thing is that customer centric data warehouse provides a complete and accurate view of customers. IN a customer centric data warehouse, all customers data are centralised so that the front and the back office can have similar and holistic view of customers.
Through customer centric warehouse, all customers data that are scattered across the organisation are brought together in one place. By doing this, the organisation through data mining infrastructure can now know those elements that their customers have in common.
Some of the sources of data for customer centric data mining includes customer order processing, customer support, inquiries from customers, Marketing as well as various transaction from customers across the organisation.
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