I believe the word statistics is not strange to you. That is not my main focus for this article. In this article, I actually want to look at business metrics conversion statistics and how it can actually help you to understand your audience and give them exactly what they are asking for.


In my earlier article, I have talked about some of the indices that you can use to measure business success. Therefor in this article, I will be looking at how you can use conversion statistics to improve business metrics. Lets see how you can carry out business metrics conversion statistics in this article.
I have also looked at how you can apply DUMB theory to measure website analytics. In this article, I want to look at five major things that you can look at when you are measuring the conversion rate on your website.
Follow me as we look at this together.
business metrics conversion statistics
New Visitors
Also under business metrics conversion statistics, new visitors can be measured based on new IP addresses visiting your website. This is counted on average to decide the percentage of new visitors that you are having on your website. It is also a pointer to the percentage of first time visitors that are coming to your website at any given time.


 Returning visitors
When you are doing business metrics conversion statistics, the view of returning visitors  has to do with the rate of visitors that are coming back to your website after their first visit. You can use it to decide the level of satisfaction that visitors are deriving from your website. Therefore if the rate is 0%, you should know that you need to do some adjustment to your content to keep more visitors on your blog.
These are potential customers visiting your website. They came to your website and show some potentials in your products or services. It might be that they took time to read your contents or downloaded your e-books. Whichever way, you need to follow-upon these leads until they become customers.
Conversion has to do with visitors that came to your website and do exactly what you want them to do. It varies from one site to another. My interest as a content writer is for customers to click on my adverts and stay longer on my website. If they are doing exactly this, that means I am able to turn my prospects to customers at the end of the day.
 Page exit ratio
Under business metrics conversion statistics, this is the number of exit made from a particular page during a given period. This help you to know the exact page where visitors don’t go beyond before they leave your website. This can be a pointer to the fact that you need to make some adjustment on this page to keep  more customers on your website.
What is your take about what I have discussed in this article. Do you thing conversion statistics is really necessary for SEO ? Let me know your view in the comment box.


In this article, I have talked about business metrics conversion statistics which I believe will help you to see the true picture of how users are interacting with your website. It is not getting the statistics that matters but how you make use of it in taking business decisions that will help you to turn more leads to customers.




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Salau Adeniyi Olayinka (CEP, MCTP,CSCU, Hubspot Inbound Marketing Expert) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.


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