The concept of conversion optimization in Digital Marketing

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Here are all that you need to know about conversion optimization in Digital Marketing….

In this article, I want to look at some of the steps that organisations can take in order to increase the rate at which they turn visitors to customers. Follow me as we look at this together.

 

The first thing you can talk about in conversion optimisation is a conversion page. A conversion page is one of the important pages on your website. It is a page where visitors land intentionally or unintentionally during his online page. It can also be a page that you have specifically created to turn visitors to customers. When you advertise on social media for example the conversion page is what you can also refer to as the Landing page.

conversion optimization

You should know that the main purpose of the conversion page is to turn visitors to customers. That is why you have to make sure that there are no distraction on that page. You have to design your conversion page in a way that it will yeild a high result.

 

Present below is a an example of a Landing page:
Image result for image of a landing page
Above all, there are two terms that you must know about conversion optimisation.


#1 Conversion rate

This has to do with the percentage of visitors that turn to become customers after visiting your website.

 

#2 Conversion optimization
It is the process of getting new customers through existing ones or increasing your sales without having to increase cost of adverts or any other associated costs.

 

Visitors are individual that are visiting your website for one reason or the other. Some visit once and they refused to visit again. You need to bring them back and find ways of retaining them for life. If you are having this problem , this is an article that you can follow and visitors drought will become a thing of the past.

 

In this section, I want to quickly put at your finger tips, twelve tips that can help you convert online visitors to customers. Follow me as we look at this together.

 

#1: Easy mode of payment
One of the very first thing that you need to do in order to convert visitors to customers is to make mode of payment easy for your customers. You should also make sure that the number of pages and clicks customers need to do is not much. People will not like it if they had to click unlimited pages before they can make payments.
#2 Free subscription
One thing you also need to know is that an average individual like free things. You can allow customers to have free access to your contents, blogs, podcasts among others without having to pay a dime. This will ensure that customers are updated without any hassle. It will increase the numbers of subscription and help you to develop a loyal customer base.

converting visitors to customers

 

#3: Easy navigation
One other important factor that can help convert visitors to customers is easy navigation. There must be a search column for users to search your contents. Apart from that, there should be tabs that direct users to different part of the website or blog as well.

 

#4 Positive reviews  is paramount when converting visitors to customers
In converting website visitors , you need to make sure that you are getting positive reviews.There is the need for you to provide positive reviews about your products and services. In doing this m you must give room for users to present their own objective views of your products and services. You can also share contents written by third parties about your products and service as well. This will go a long way in helping you to convert visitors to customers.
#5 Free shipping
One of the other means of converting website visitors is to offer free shipping. This is another joker that can help you convert visitors to customers. It will really delight customers if they know that they do not need to pay a dime in order to get their products to them. Adopting this method will definitely increase sales to an unimaginable level.

 

 #6 Compelling landing page is necessary when converting visitors to customers 
One other factor that you need to look at when converting website visitors is the landing page. A landing page is the first page that visitors arrived at when they visit your website. When you follow the rules of design. Your landing page can help you to convert visitors to customers. It must be devoid of any distractions. You have to follow the rules of designing a landing page which I have discussed in one of my articles.


 

#7 Encourage visitors to take action if you plan turning visitors to customers 
There is the need for you to encourage your visitors to take action by purchasing your products or service. You must be able to give customers suggestions on how best to use your products or services. After that you can now allow them to make their decisions.
#8 Increase downloading speed if you are serious about turning visitors to customers
I once got to discover that the best time it should take for a website to open is 10 seconds. An average person do not have the patience of waiting when there are other options. You have to make sure that you increase the downloading speed of your website in order to attract more customers.

 

#9 Give lucrative offers if you are turning visitors to customers 
An average human being like free things. This is also applicable to rich individuals. Have you ever wonder why people have to wait till Black Friday before they make their purchase. One thing I have come to realise is that organisations will always have one promo or the other they are doing in order to bring the price a little bit down. You need to come up with some of this mouth watering offers in order to attract more customers.

#10 Substance rather than style when converting visitors to customers 

In one of my articles, I Have talked about the concept of design and how it is very essential in order for you to retain customers. But apart from beautiful design , the old saying still remain the same till tomorrow that ” Content is King”. If you are selling any product, you have to be making sure that you are giving customers value for their money. Without that, you are not going to record sales.

 

#11 Entice existing customer to revisit once you are turning visitors to customers

One other way of turning visitors to customers is to improve on customers experience. If you are a Blogger, you have to make sure you are coming up with quality content. If you have an online store, you must ensure that you are doing something unique that will make your customers to revisit over and over again.

 

 

 

 

#12 Encourage visitors to take action if you plan turning visitors to customers 
There is the need for you to encourage your visitors to take action by purchasing your products or service. You must be able to give customers suggestions on how best to use your products or services. After that you can now allow them to make their decisions.

turning visitors to customers

 

#12 Increase downloading speed if you are serious about turning visitors to customers
I once got to discover that the best time it should take for a website to open is 10 seconds. An average person do not have the patience of waiting when there are other options. You have to make sure that you increase the downloading speed of your website in order to attract more customers.

 

#13 Give lucrative offers if you are turning visitors to customers 
An average human being like free things. This is also applicable to rich individuals. Have you ever wonder why people have to wait till Black Friday before they make their purchase. One thing I have come to realise is that organisations will always have one promo or the other they are doing in order to bring the price a little bit down. You need to come up with some of this mouth watering offers in order to attract more customers.

#14 Substance rather than style

In one of my articles, I Have talked about the concept of design and how it is very essential in order for you to retain customers. But apart from beautiful design , the old saying still remain the same till tomorrow that ” Content is King”. If you are selling any product, you have to be making sure that you are giving customers value for their money. Without that, you are not going to record sales.

 

 

#15 Entice existing customer to revisit once you are turning visitors to customers

One other way of turning visitors to customers is to improve on customers experience. If you are a Blogger, you have to make sure you are coming up with quality content. If you have an online store, you must ensure that you are doing something unique that will make your customers to revisit over and over again.

 

 

 

 

 

 

Action Point
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