Category: CRM

5 major changing roles of customer relationship management

Here are the five major changing roles of customer relationship management…. Customer Relationship Management can be seen as a conscious effort embanked upon by an organisation to ensure that the front office and the back office work together in order to do business from customers perspective. In many of my

3 ways of attracting and retaining the right customers

Here are the ways of attracting and retaining the right customers…. In my previous article, when I talk about the reasons why organizations need customer centricity, I have told you then that organizations need customer centricity because it is becoming extremely difficult to get new customer and they have no option than