12 benefits of Internet Marketing for businesses


In one of my article, I have discussed it that internetmarketing is any form of awareness creation about your products and services that happens online. It is also referred to in some quarters as onlinemarketing or modern marketing.

The beauty of internet marketing is that there is nolimitation to your audience. You are able to reach more organisations beyondyour immediate environment. In this article, I want to talk about some of thebenefits of internet marketing. Follow me as we look at some of these benefitsin these article.

#1 Global market reach

In the traditional form of marketing, you can only reach people within your immediate environment. With TV or radio advert, you might be able to reach people within your country. With online marketing however, you are able to reach people across the globe with your products and services.

#2 No closing time

One other beautiful thing about online marketing endeavour is that you can make money while you sleep. This is possible because customers can access your website as long as there is internet connectivity. This will greatly increase the turnover of the organisation.

#3 Drive sales

Internet marketing has the capability of driving sales beyond imagination. With internet marketing, you can be sure of increased customer loyalty. This is because customers do not need to come to your office before they can have access to your services. This will allow them to easily come back for repeat purchase.

#4 Better marketing research

Internet marketing also allows organisations to perform better market research. With internet marketing, you can actually get some vital information about your web users without necessarily asking them any question.

You can discover how customers react to your promotional offers among others. This will help you to make more inform decisions as far as your customers are concerned.

#5 Brand awareness

Another benefit of Digital Marketing is that it increases brand awareness. With it, many people will be able to know more about your brand. They might come across your brand on social media, search engines or other websites. They will attract new customers and prospects to your business.  Obviously, with Digital marketing and social media, you can penetrate new markets with little or no capital.

#6 Investment strategies

Another benefit of Digital Marketing is that it createsinvestment strategies. With your little effort on your blog or website, you arelikely to come across investors who are ready to purchase or invest on yourwebsite. This individual might be ready to take the blog or website to a newlevel with their capital.

#7 24/7 customer support

Another beauty of Digital Marketing is that it allows website owners and businesses to provide round the clock support to their customers. With the advent of the internet, the customers and prospects do not need to come down to the office before they get the necessary support that they need.

This will go a long way in increasing customer loyalty and boosting the confidence that customers has in their products and services.

#8 Better customer communication

One of the benefits of Digital marketing and the internet as well is that it provides better communication between the business and customers. Through this medium, they are able to get feedbacks on what customers feel about their products and services. With this opportunity that is available to them, the businesses are able to create new products and services through customers’ feedback.

#9 Personalised products and services

One other benefit of internet marketing is that it gives room for personalised products and services in an organisation. With it, even though you have a good or product that is applicable to generality of people, you can still personalise that product to meet the need of individual that you are trying to serve. This at times can be referred to as Inbound sales where you customise your products to meet the need of your targeted customers.

#10 Lower advertising costs

Another beauty of internet marketing is that you can reach more people at a lower cost. If you will agree with me, it cost little or nothing to reach more audience or for your post to go viral. You cannot compare how much it will cost you to advertise on newspaper that will be in circulation for few days to what it will cost to run an advert on social media.

#11 Low cost information sharing

One other facts that you need to know about internet marketing is that it gives room for low cost information sharing among people. It allows you to reach your target audience with the right information so that they can make the right decisions. This will also allow organisations to cross-sell effectively. That means you can get new customers and sell more to all existing customers in your domain.

#12 Saved time means reduced cost

Above all, when internet marketing is being introduced toDigital Marketing, it will help the organisation to save time and reduce thecost of converting prospects to customers. You cannot compare what you willspend with traditional marketing to digital marketing. You will spend less andconvert more prospects to customers.

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