In one of my article, I have discussed it that internet marketing is any form of awareness creation about your products and services that happen online. It is also referred to in some quarters as online marketing or modern marketing.
The beauty of internet marketing is that there is no limitation to your audience. You are able to reach more organisations beyond your immediate environment. In this article, I want to talk about some of the benefits of internet marketing. Follow me as we look at some of these benefits in this article.
#1 Global market reach
In the traditional form of marketing, you can only reach people within your immediate environment. With TV or radio advert, you might be able to reach people within your country. With online marketing, however, you are able to reach people across the globe with your products and services.
#2 No closing time
One other beautiful thing about online marketing endeavour is that you can make money while you sleep. This is possible because customers can access your website as long as there is internet connectivity. This will greatly increase the turnover of the organisation.
#3 Drive sales
Internet marketing has the capability of driving sales beyond imagination. With internet marketing, you can be sure of increased customer loyalty. This is because customers do not need to come to your office before they can have access to your services. This will allow them to easily come back for a repeat purchase.
#4 Better marketing research
Internet marketing also allows organisations to perform better market research. With internet marketing, you can actually get some vital information about your web users without necessarily asking them any question.
You can discover how customers react to your promotional offers among others. This will help you to make more inform decisions as far as your customers are concerned.
#5 Brand awareness
Another benefit of Digital Marketing is that it increases brand awareness. With it, many people will be able to know more about your brand. They might come across your brand on social media, search engines or other websites. They will attract new customers and prospects to your business. Obviously, with Digital marketing and social media, you can penetrate new markets with little or no capital.
#6 Investment strategies
Another benefit of Digital Marketing is that it creates investment strategies. With your little effort on your blog or website, you are likely to come across investors who are ready to purchase or invest on your website. This individual might be ready to take the blog or website to a new level with their capital.
#7 24/7 customer support
Another beauty of Digital Marketing is that it allows website owners and businesses to provide round the clock support to their customers. With the advent of the internet, the customers and prospects do not need to come down to the office before they get the necessary support that they need.
This will go a long way in increasing customer loyalty and boosting the confidence that customers have in their products and services.
#8 Better customer communication
One of the benefits of Digital marketing and the internet as well is that it provides better communication between the business and customers. Through this medium, they are able to get feedback on what customers feel about their products and services. With this opportunity that is available to them, the businesses are able to create new products and services through customers’ feedback.
#9 Personalised products and services
One other benefit of internet marketing is that it gives room for personalised products and services in an organisation. With it, even though you have a good or product that is applicable to the generality of people, you can still personalise that product to meet the need of an individual that you are trying to serve. This at times can be referred to as Inbound sales where you customise your products to meet the need of your targeted customers.
#10 Lower advertising costs
Another beauty of internet marketing is that you can reach more people at a lower cost. If you will agree with me, it cost little or nothing to reach more audience or for your post to go viral. You cannot compare how much it will cost you to advertise in a newspaper that will be in circulation for a few days to what it will cost to run an advert on social media.
#11 Low-cost information sharing
One other fact that you need to know about internet marketing is that it gives room for low-cost information sharing among people. It allows you to reach your target audience with the right information so that they can make the right decisions. This will also allow organisations to cross-sell effectively. That means you can get new customers and sell more to all existing customers in your domain.
#12 Saved time means reduced cost
Above all, when internet marketing is being introduced to Digital Marketing, it will help the organisation to save time and reduce the cost of converting prospects to customers. You cannot compare what you will spend with traditional marketing to digital marketing. You will spend less and convert more prospects to customers.
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