In this article, I want to continue the discussion on what you should differently when you are working on backlink building strategies. You need to adopt what works for others in order to succeed. Join me in this conversation.
1. Research and find out what works for others
Spy on and analyze competitors’ backlinks. You can focus on those you can replicate easily to save some time.
Using a search operator “brand name” -site:brandname.com will help you to find mentions of your brand. You need to check whether each mention is linked to your site. If not, contact these people to do so or to adjust the anchor correctly.
3. Name mentions
I noticed that many websites mentioned founders or CEOs without linking to the company. Use this as an opportunity to thank them for mentioning you and for acquiring another link from a relevant source.
Technically, the link reclamation is when you try to locate broken backlinks, opportunities mentioned in #30 and #31, or if there is an improper backlink, misspelt domain or anchor text for any reason.
When it comes to images, it may happen some websites use your images without providing a source. It usually applies to infographics, charts and quality images. Last but not least, this technique makes sense for authoritative websites or if your images are a true inspiration for the others.
Here’s a quick guide on how to find these images:
- Create a list of the URLs of your images
- Use Google image search by pasting the URL
- Check the websites from search results whether they gave you credit by looking for your domain in the HTML code.
- If there’s no credit, reach out to the authors.
No, you don’t need to be Britney Spears. Things happen really fast in the digital world. Take advantage of it. You can become successful in a short time so getting interviewed with a link is definitely a good idea.
However, nothing comes for free so don’t wait to be interviewed. Research publishers and get in touch with them. This is a detailed guide by Ann Smarty you should go through.
How about sending gifts to your most valuable customers and partners? Use special occasions such as Christmas or birthdays and include a call-to-action to share it and link to you.
Exchange your products for a review or other promo activities leading to a link. Bloggers writing a review will usually include a link so you don’t need to ask them.
When it comes to affiliate partners, they tend to provide no-follow links.
Do you have a special discount, an event or a product launch? Build a microsite! It is one of the best link building strategies you can adopt. Keep in mind that content should be 100% non-duplicate and you should also build a good link profile for the microsite.
Creating microsites from the SEO point of view isn’t as profitable as it was in the past but you should consider it when you are planning to build a long term authority website.
Yeah, a site-wide link isn’t that good when it comes to the link strength but it’s perfect for a short term link placement to gain high traffic, i.e. you can do this with a short term special offer. Keep in mind that the linked sites should be related.
In general, I think that comments with links don’t positively influence your SEO because they are deleted almost immediately. But if you select blog posts with high traffic, then you write a comment which is super relevant and boosts the discussion, it may end up with providing a link that will add value to the discussion.
In this case, the moderator shouldn’t delete the comment. No one wants to stop a productive discussion under their blog post.
In continuation of my series on link building, I want to talk about how links from educational institutions can improve your positioning on search engines. Follow me as we look at this together.
11. Cooperate with courses, schools and teachers
What’s better than to be recommended to many students by well-known courses, universities or respected teachers? Not to mention that a backlink from “.edu” domain can be a great signal for Google. The quality of website users referred to this way is unquestionable.
What’s more, you can prepare a special offer for the students. One last thing I would like to mention is that well-known teachers tend to speak on various events or conferences on which they can promote your website.
The amount of time you will need to invest in this depends on whether you are the outreached person or you plan to outreach them.
Content syndication is a great backlink source and you will get some additional traffic boost.
The most popular platforms are:
You can submit an excerpt of your original article or create a unique description, it’s up to you. In the case of the duplicate content, make sure to check whether the platform has implemented a “rel=canonical tag”, which links back to your original content.
13. Beta lists and startup submissions
Links from these sites are usually no-follow but their overall influence helps a lot. There are highly focused people willing to test or support new products. Check Betalist, ProductHunt, or Erlibird.
They used to work in the past. It’s really time-consuming and benefits are usually minimal. However, it’s ok to be there, at least on the most relevant ones.
Compared to the time needed for video production, the submission is nearly nothing. And it’s not only about YouTube. There are many sites where you can attract views such as Vimeo.
Here are some best practices when uploading a video:
- Create a custom thumbnail
- The title should be both appealing and well-optimized
- Add at least a short description, not only the link
- Consider adding an end screen and annotations
Have you developed something that works and looks like a charm? Share it on highly-focused forums such as GitHub, Bitbucket, or CodePen. It doesn’t directly make a link but helps build your personal brand and that means audience, clicks, and links.
Link building on Wikipedia isn’t complicated but you should think tactical. The biggest con is that linking from Wikipedia will automatically generate new links because your site will be used as a reference. Jon Cooper wrote a Wikipedia for SEO guide you simply have to read.
Email outreach is a time-consuming task. You need to do it as a part of many link building techniques mentioned in this article. It’s all about finding the right prospects, listing the potential link placement, researching email addresses and sending personalized emails. Get ready for sending reminders and don’t forget to track the results.
You’ll find many guides on this. Last time, we reached a 16% response rate. Therefore, I’ve formulated 9 actionable email outreach tips.
There are thousands of pages listing guides or tools and linking to them. Use Google search operators such as exact match, allintitle, intitle, inurl with your keyword and you will find many pages on which you would like to have a backlink. Example: inurl:”seo resources”
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Adeniyi Salau is a Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.