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SEO is a buzz word. As a Blogger or webmaster you will not want to create a website that nobody is seeing. As a webmaster, you need to know some words that will allow you to understand what Search Engine Optimization. Follow me as we look at some of these together.

 

Pay Per Click (PPC)

In this form of advertisement model, the advertiser pay based on the number of click that were made on their links. They only pay when visitor clicks on their website and nothing else.

 

Search Engine Marketing

This is a marketing strategy that combines search engine optimization with paid inclusion and placement on website in order to promote links and create brand awareness about products and services.



HTML sitemap

This is a snapshot of the website’s structure that double as a navigation tool for the user; this helps build ‘internal linking’ for the entire website. They are the codes that determines what your website can perform generally.

Image result for image of seo

Search Engine Spam

These are pages designed to alter the logical that a search engine has over the page content. With Search Engine Spam, you are using keywords or other methods to force up your content based on keywords that are not relevant to the page that you want them to rank for. Take for example, you included too much of ‘content’ in an article that talks about Xenophobia. You are spamming the spam engine.

 

Spamdexing

Spamdexing is a method of manipulating the relevance or prominence of resources indexed by spam engines without prioritizing the value of content to the end users. Here, you are just concerned about driving traffic to your site without looking at the value that it will add to end users.



Link popularity

This has to do with the popularity of a website in search engine measured by both the quality and quantity of a website. The popularity of a website is always determined by both inbound and outbound link to a particular website.

 

Website submission to search engines

This has to do with the process of sending website information to get indexed to search engine spiders and crawlers such as Google bots and crawlers. This can always be done manually and automatically. In the future, I will take you through how you can use Google Search Engine console to submit your website to search engines.

 

Index

This is where the data collected by the spider is stored. This is the data warehouse for all websites that are stored by Google crawlers. All website that meet up with specific requirement of search engine optimization are stored in this warehouse.

 

Crawler

It is also known as Spider or bots. It is an automated script or program that browses the World Wide Web in a methodical and automated manner. They are robots that are set up to go round and store new contents so that they will be available to users.

 


 

 

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Salau Adeniyi Olayinka (CEP, MCTP,CSCU, Hubspot Inbound Marketing Expert) is an accomplished Digital Marketer and E-Business Consultant . His passion is writing and sharing of knowledge and meeting people. He intends to use this blog to boost ICT and E-Business Knowledge in Nigeria and beyond.
He is currently the Digital Marketing & I.T Executive for New Creations Properties Limited , a Real Estate Firm in Ogun State, Nigeria as well as the CEO of Fourth Mouse Consulting , a Digital Marketing firm in Nigeria.

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