8 types of E-Business model in Digital Marketing

In my previous article, I have looked at the differencesbetween e-commerce and e-business in Digital Marketing. This analysis has alsoshown some of the features to look out for when you are discussing these twoconcepts.

 I have also donejustice to the four models of e-commerce, I now want to look at the eightmodels of E-Business. Follow me as I will do that in this article.

I said it in one of my articles that e-business goes beyond buying and selling. It has much to do with creating a platform where both front and back offices are brought forward in order to do business from customers ‘perspective.

Now the models…

#1 Brokerage model

As we all know, a Broker is someone that brings buyer and seller together in order to facilitate transaction. The broker is only paid commission for the services render to the organisation. Such brokers are not the original owner of the product, their own is to introduce buyer to seller and get commission for their service.

#2    Infomediary model

The infomediary model do not really have any product that they are selling. They are not brokers as well. Their own interest is to review products and guide buyers on how to make the best decision. So, when you get to any site and they provide information on different products, know that they are running infomediary model of e-business.

#3 Merchant model

The merchant model is an e-business model where both wholesalers and retailers of a particular products and services tries to reach out to customer directly. Take for example automobile companies. Some of the manufacturers sells directly to customers. There are some that also have dealers that sells directly online.

#4 Manufacturing Model

Under the manufacturing e-business model, we will observethat organisations that are manufacturers exclusively reach out to targetcustomers through this means in order to sell their products and servicesdirectly.

#5 Affiliate Model

The Affiliate e-business model offers incentive to potential affiliates who helps to sell products and services on behalf of the manufacturers. These are promoted through sharing of links that leads people to pages where such products and services can be purchased.

#6 Advertising model

Under the Advertising e-business model, this model displays information about products and services in form of banner or text ads which consumers can use to purchase the organisation products or services.

#7 Subscription Model

Under the subscription model of e-business in any organisation that has its presence online, it has to do with an arrangement where member pays subscription fee in order to have access to high quality contents or services. Subscription to a hosting or domain service is part of subscription model.

#8 Utility model

In this kind of e-business model, members are also allowedto subscribe with different category of subscription packages. They only haveto pay for the services that they wants to enjoy.

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