knowing the Digital Marketing objectives…
The first primary purpose of Digital marketing is to drive sales. When you bring your products and services to the internet you are trying to reach more people with your products and services. This will help you to transact business beyond your immediate environment.
#2 Increasing brand awareness as part of Digital Marketing objectives
According to a research, about 70 percent of American adults have facebook account. It is also estimated that Facebook has about one billion users worldwide. With the presence of the internet, you will be able to increase the awareness of your brand. Nowadays, almost all elite are familiar with facebook and twitter logo.This is because facebook has succeeded in creating a robust brand awareness.
#3 Reaching new customer segments as part of Digital Marketing objectives
For any organisation to succeed in this present globalised environment, the organisation need to know what they are looking for in their ideal customer. When they have this understanding, they will be able to come up with strategies on how to turn their ideal prospects to customers. The internet allows organisations to understudy their prospective customers and introduce products and services that they will find difficult to resist.
The internet also allows organisations to drive customer engagement. As I have said in my previous article with the presence of the internet, customers do not need to come down to your office before they can communicate with you. Digital marketing allows you to create touch points through which customers are able to pass their message across. This will allow you to come up with new products and services based on customers feedback.
In many of my previous article, I have talked about customer centric data warehouse which allows organisation to have all their customers data in a single location. This will not work perfectly if there is no internet or Digital marketing. Digital marketing will allow organisations to gather all customer data in one place. This will allow them to see pattern of interaction in their customers and know some of the hidden patterns that their customers have in common.
#6 Cost saving initiative as part of Digital Marketing objectives
Embracing of Digital marketing objectives will also allow organisations to save cost. When Digital marketing is been implemented in any organisation, it will allow customers to resolve their issues on their own. They will be able to perform some of the activities that would have been left in the hand of employees. This will ultimately reduce overhead cost and improve productivity in the organisation.