Email is a very powerful marketing tool, but many businesses do not realize its potential. Here are 5 ways to improve your email campaign.
Personalize email content
Most marketers are aware of the benefits of personalizing email content, but most do not take it seriously. Personalized email is one of the best ways to increase the effectiveness of email marketing. According to statistics, personalized emails bring 6 times more feedback from consumers than non-personalized emails.
Personalization does not simply mean including the contact name in the first part of the email. It means dividing the audience into several groups. Then, you can send the most relevant emails to each group. A website that specializes in weddings achieved this by asking the question: Are you shopping as a couple, or for a couple? This way they divide the audience into two groups, and can control what is sent to both groups.
Avoid using a few words
Spam filters exist to prevent malicious emails from being distributed to the audience. Of course, spammers use words that businesses themselves tend to use. So filters are becoming more sophisticated, allowing only emails only real emails in people’s inbox. Therefore, you should minimize the use of words like “offer”, “50% discount” or similar words.
Change the sending time of emails
The point here is to catch people who have just opened the email to check it out or are doing so. This will display your email at the top of the inbox list. The longer it takes to send your email until the customer enters the inbox, the less likely it is that your email will be read.
It is also not a good idea to send the promotional email at a time when everyone is doing the same thing, so try to make the delivery over the weekend. Studies say most businesses do not start campaigns on weekends, so you will have less competition.
Make sure you have a good list of email addresses
Often the greatest pride of some entrepreneurs is to show how many people they have in their email list. However, long lists have no value if people are not engaged in it.
There are many ways to make sure your email list is engaged. It requires the removal of some old and inactive subscribers, but in the end, it will help you make more profitable campaigns. The first thing is to check the addresses that have been repeated several times. You can also use services that verify email addresses. These services find inactive addresses and remove them from your list.
Optimize mobile email
The number of people who open emails on the phone is greater than those who use the desktop. To ensure the effectiveness of your campaign, optimize the content for these devices. Some tips:
Do not write long sentences in ‘subject’
Use one-circle email designs
Keep your email design below 600 pixels
Use larger font (13 or 14 pixels)
Email marketing can be the best way to grow your business. For more than a decade, it has remained the most lucrative form of digital marketing. Still, many businesses forget to optimize their campaigns to maximize potential revenue. So, make sure that the personalization of the content you submit is at the right level and do not fall into the same trap as your competition.