Google remains the key element for your online space. Sure, Facebook and Amazon are trying to get a share of the search, but since July 2019, Google has dominated 90% of all online searches.
The beauty of this type of Google search is that it is all free. Paid advertising works, but it is not the only way to get clicks and customers. Have you noticed how some businesses and entrepreneurs are always immediately below paid ads on Google Maps, and some others do not appear at all? Those who show up do these four things better than anyone else.
Before entering specific tabs, it is important to know that the business will not appear on Google Maps unless you build a Google My Business (GMB) profile for each location. Do a Google search for the phrase “Google My Business” to find a direct link to build your GMB profile.
The more pictures
You need to upload relevant photos and that does not say enough. You do not have to hire a professional photographer, phone cameras work just as well.
Take as many pictures of the environment as you can. Be sure to rename each photo with the business name and what appears in the photo. When a folder name is attached to an image, it usually appears as: “1074738img.jpg.” Enter a new name as this helps Google to easily understand what is in the picture and helps the algorithm to send more accurate results.
Link your profile to Google Maps
Google likes it when you use their other ‘tools’. One of the quickest and easiest ways to send signals to Google that your GMB profile is getting traffic is by utilizing existing traffic to your site. Link Google map to your site. Every time someone visits the business site, they also look at GMB. Google understands this even if the visitor does not click on the map.
Search for a business on Google Maps. When you find it, click on the “share” option and select “embed map”. Copy that code and paste it into the page the same way you would put a YouTube video.
The more clicks your profile gets, the more it will appear in Google Maps results. The more reviews you get, the more people will click on your profile. This is known as “social proof”
Seek reviews from customers, clients, supporters, friends and family. Getting reviews is art. Do not be surprised or offended if you have to search for a review more than once.
Make sure the phone number, page, and schedule are up to date. Test every link and every number you put in, and make sure they work properly. The customer experience is very valuable and the more a customer keeps on the GMB profile, the more valuable you are in the eyes of Google.
Google will send the best and most relevant results to the customer. They have endless tools and online signals that tell you what the right results are to display. The more competition there is in the areas where your business operates, the more complete and professional your GMB profile should be. If the GMB profile is incomplete, has inaccurate information or has no picture of your business, chances are you will not show up.
Use these tips to refine your Google My Business and Google Next profile to gain greater audience exposure.