According to Robert Walter of Career Advice, A digital marketing role involves marketing a brand through online channels including websites (the company’s and those visited by the target audience), mobile, social media, blogs and email in order to increase interaction and open channels of communication with existing and potential clients.
A digital marketing professional will maintain websites through updating and writing content, reporting on and analyzing web traffic to the website, creating and maintaining social media, working with web designers and most importantly be able to effectively communicate the relevance and importance of digital marketing to non-digital stakeholders. In this article which is a follow up to my previous article on the qualities of a good Digital Marketer, I want to about four more qualities of a Digital Marketer.
Media planning as one of the role of a good Digital Marketer
In Project Management. when we talk about Planning, we are talking about the process of imagining what the outcome of a particular action will be. When you are planning you are putting measures in place in order to avoid risks or use risks to your own advantage. You are doing everything possible to ensure that everything works out in your favour.
As a Digital Marketer, you are also a Project Manager. You need to plan all your online media strategies m ranging from developing contents to promoting your contents as well as search engine optimization and social media marketing. All this need to be planned in order to give little room for failure.
implementing campaign strategies as part of the roles of a good Digital Marketer
One other area where a Digital Marketer need utmost proficiency is in the area of campaign management.Campaign management has to do with the process of creating awareness about your products and services. In campaign management, you are reusing campaigns that works and jettisoning the ones that does not work. As a Digital marketer, you should be able to carry out an all-inclusive campaign aimed at retaining your existing customers and turning more leads to customers.
Mail delivery expertise is required of a good Digital Marketer
This is another form of expertise that a Digital Marketer must have. A good Digital Marketer must have an in depth understanding of how email marketing works.A digital Marketer must be able to create email campaigns that have a large open rate. He also has to know how to segment his target audience based the different categories that they fall into. This will help to guarantee that the right message is sent to the right person in order to get the right result as well.
Data visualization technique as one of the key skill set of a good Digital Marketer
Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed.
The Digital Marketer must be able to present data in such a way that decision makers can understand. It is the data presentation that will now allow decision makers who might not be internet inclined to understand what the trend has been as far as traffic to the website is concerned. Having data visualization knowledge will help the Digital Marketer to know whether his campaign strategies are succeeding or failing.
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