You are here
Home > CUSTOMER RELATIONSHIP MANAGEMENT > 4 Business Architecture of Analytical CRM

4 Business Architecture of Analytical CRM

 

This article talks about the business architecture of Analytical CRM…

In this article, we want to see the roles that analytical CRM plays in a customer-centric enterprise.  I have already said it that Analytical CRM is applications that are capable of analyzing data generated by the front offices so that it can be used for making business decisions.

#1 Consistent metric
Analytical CRM with its consistent metrics helps organisations in developing a relationship with customers. If you have an analytical CRM mechanism in place, you will be able to know areas that you are falling short of customers expectation. You will also be able to identify areas where you are not able to meet up with their expectations as well. You will also see what you need to do in order to prevent customer attrition and increase customer repeat purchase as well.

4 Business Architecture of Analytical CRM

#2 Customer centricity

Analytical CRM will also help organisations to move towards customer-centricity. It will open the eyes of the organisation to what customers are expecting from you. This will help the organisation to make the customer the centre of their decision making. Note this that you cannot make a profit unless you satisfy your customers. When you are losing your loyal customers, invariably, you are losing profit.

#3 Different application
Analytical CRM always comes in different variations and it caters to the need of different customers as well. It helps to meet the need of different customers segment in the organisation.

 

YOU CAN ALSO READ  Understanding Activity Management in CRM

#4 360 degrees view
Analytical CRM allows you to have a 360-degree view of customers because it covers interaction within and outside the organisation. Through analytical CRM, you are able to build a mutually beneficial relationship with your customers and raise the exit barrier for your customers.

 

 

Now your take on this argument.

We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.

 

You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.

 

Action Point.
You need to confirm your subscription by clicking on the link sent to you. You can check the spam folder for it. Add us to your mailing list to receive directly from us.

 

PS: Click on the link below to sign up for my Online E-Course CRM Training. Make sure you confirm your subscription by clicking on the link sent to you. Thanks.

 

Adeniyi Salau
Adeniyi Salau (CEP, MOS, MCP, CSCU (Project 2016) is a Digital Marketer, Project Manager and SEO Expert of repute with about a decade of Blogging and online marketing experience. He is always ready to share his experience with others.
https://crmnigeria.com

Leave a Reply

CommentLuv badge
Top