3 types of web analytics reports for website

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Here are the three types of web analytics reports for your website….

 

 

 

In this article, I want to look at three types of web analytic reports that you are going to create when creating your reports. You will need to generate this report at every point in time because decision makes will always need this in order to make vital decisions. Follow me as we look at different type of web analytics reports that we need to generate in this article.

Reports contain data that is organized and format based on business requirement. It must be prepared in a way that the organization can understand. This is very important in order for it to make more sense.

Reporting about website data can be in three forms such as:

 

Custom reports

Under these type of web analytics reports, Custom reports are presented so that they can be in line with the requirement of the decision maker that wants to use such data. That means if you have the same report, the way you present it to the Marketing Manager will be different from that of the Finance department.

Scorecards

When we consider Scorecards under web analytics reports, Scorecards are statistical representation of your overall progress. These are always presented in a graphical format so that at a glance we can see how we have performed without buying our heads in any data.

web analytics reports
In presenting your scorecards, it must be in two forms. You have to look at both the positive and the negative side so that you can strategize on how to correct the negative trends.

Dashboards in web analytics reports

The Dashboard includes different type of reports that you need to generate for analytics purpose. This can include normal report, graphs, charts as well as tables.


The dashboard also highlight some important points and reports that need immediate attention. This must be present in a way that it makes a lot of sense to decision makers that need to use them.

After you have generated your reports, you need to submit it to different stakeholders in the organization such as:

  • The executive management
  • Decision makers
  • Content managers
  • SEO Analysts
  • Web Designers



In this article, I want to look at three types of web analytic reports that you are going to create when creating your reports. You will need to generate this report at every point in time because decision makes will always need this in order to make vital decisions. Follow me as we look at different type of reports that we need to generate in this article.

Web analytics Report contain data that is organized and format based on business requirement. It must be prepared in a way that the organization can understand. This is very important in order for it to make more sense.

Reporting about website data can be in three forms such as:

 Custom reports in web analytics reports

This kind of web analytics reports are presented so that they can be in line with the requirement of the decision maker that wants to use such data. That means if you have the same report, the way you present it to the Marketing Manager will be different from that of the Finance department.

 

These are statistical representation of your overall progress. These are always presented in a graphical format so that at a glance we can see how we have performed without buying our heads in any data.

In presenting your scorecards, it must be in two forms. You have to look at both the positive and the negative side so that you can strategize on how to correct the negative trends.

 

Under web analytics reports,  Dashboards includes different type of reports that you need to generate for analytics purpose. This can include normal report, graphs, charts as well as tables.



The dashboard also highlight some important points and  web analytics report that need immediate attention. This must be present in a way that it makes a lot of sense to decision makers that need to use them.

After you have generated your web analytics report, you need to submit it to different stakeholders in the organization such as:

  • The executive management

  • Decision makers

  • Content managers

  • SEO Analysts

  • Web Designers

 Action Point

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