3 ways sales department can improve customer retention

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Ways that Sales Department can improve customer retention…

In many organizations that we have around now, most especially the bigger ones, it is becoming extremely difficult for them to get in touch with customers on their own. Some of them have to make use of Sales partner. 


That is why we have what is called a Business to Business environment.

In many organizations, we have the sales department organized along product lines. This also made it possible for customers to get in touch with customers at the same time.
In this kind of environment, there is the need for understanding, communicating and coordinating sales department representatives’ interaction with customers in order to avoid a situation whereby conflicting information is coming from the same source account
In order to avoid conflicting information, organizations should have Account Managers for individual customers who will be able to control information and solicitation that is been spent on a particular customer.
 improve customer retention
They should also have a sales team who are product specialist and how everything about the products and services that they are trying to introduce to the customer as they interact with customers across multiple channels.
Also, there should be a form of contact management system that allows the sales team from one product line to know what has been introduced to a particular customer as well as offers that are available to customers on the other end.

Some of the best practices…

The sales and Deal team must be dynamic and flexible in their bid to introduce products and services to customers. They might be able to digress to other areas when there is a need for it. They should be able to seek the service of Specialists if need be in order to serve customers better.
#2 Contact repository
The sales team on individual and group level should also record prospective customers contact information in contact repository so that it will be accessible to sales department team across multiple information. This information might be robust enough so that fellow sales team members will know what to introduce to a particular customer at any given time.
There are instances that sales team members are carrying out individual sales effort in order to woo customers to their life cycle. In this kind of scenario, the organization sales department should encourage formal and informal communication in order to keep others abreast of what is going on as far as the sales effort is concerned.

Action Point

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