Here are the three ways of converting visitors that you have not heard of….
#1 Be persuasive
When you are converting visitors to customers, there is the need for you to persuade your customers with impressive contents that will convince them to buy from your organisation. I need to tell you now that it is not compulsory that the content you are sending to customers should come from you. You can get content from market leaders. It must however be relevant to your products and services.
#2 Set goals
There is the need for you to set goals as far as your online marketing is concerned. You must set realistic goals that can be pursued in order for you to succeed. Aside from that, you must have a way of measuring your traffic in order to know whether you are succeeding or not. You can use Google Analytics or other softwares to know where you are as far as your online conversion is concerned.
#3 Good navigation
As I have said in my previous articles, it is one thing for you to have great content, it is another thing for you to have a great design that keeps customers on your website longer than enough. The website needs to look good for it to attract customers. Aside that, it must be very easy for customers to find what they are looking for.